I spent 8K on a 65 Sony A1 Oled (replaced via warranty with a Pany 9k Oled - long HN story). Anyway, I do not regret a cent. Best purchase ever. I was coming from Pany VTs (still have 2) and despite how good they are the improvement was OMG. Get the best picture you can afford and don't look back. At 55 there have been good OLED deals if you take the previous years model.