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Topic # 12653 29-Mar-2007 13:29
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This is probably of interest to a few people on here. It was a press release specifically for advertising agencies regarding the WS move but gives a few more details to what will be happening.

TV3 AND C4 MOVE TO WIDESCREEN

Effective 11 April, both TV3 and C4 will be moving to widescreen (16 X 9) on satellite (SKY and FreeView when it launches) and changing to 13 X 9 on our VHF and UHF (over the air) transmitters. We will be the first FTA broadcaster to go widescreen and we expect this will create some interest from viewers with widescreen TVs as they will notice their screen is now filled with properly proportioned pictures.


This change will have an effect on advertisers and there are some cautionary notes for the production community. Note

that 13 X 9 is virtually the same as 4 X 3; there should be no noticeable difference at home between 13 X 9 and 4 X 3.

Viewers who have a traditional 4 X 3 screen will have commercials affected in the following way, no matter if the signal

is received off air or off satellite:

· Advertisers who provide normal 4 X 3 ads will see no difference, their ads will fill the screen as they always have

· Advertisers who provide widescreen ads will have the edges cut off. Currently, those ads are viewed with a black line

top and bottom, but that will change. As long as the advertisers are working within 4 X 3 safe title areas, the cut off left

and right edge shouldn't be a problem. If they are putting titles very close to the sides of the screen, there is a risk

some could be cut off.


Next, looking at the signal for viewers with a widescreen TV who receive TVWorks off a rooftop antenna. The ads will act

just as they do if they had a 4 X 3 screen. Therefore, widescreen ads will be cut off the edges, no matter what setting they

use on their TVs and 4 X 3 ads will be seen with black edges or stretched to fill.


Next, looking at the satellite widescreen signal for viewers with a widescreen TV:

· Advertisers who provide normal 4 X 3 ads will either have black lines at the side or a stretched picture to fill the screen,

depending how viewers have their TV set up

· Advertisers who provide widescreen ads will have the full ad seen in widescreen, with no black edges.

Advertisers, agencies and production companies should note the following as a result of the aspect ratio changes:

· If your ad is 4 X 3, it will be seen full screen with no cut-off on a traditional set, and will have black at the sides of the

TV screen on widescreen sets

· If your ad is 16 X 9 the edges will be cut off on traditional TV sets and on wide screen TV sets receiving a signal with a

rooftop antenna, but the full ad will be seen full screen on TV sets that are wide screen receiving a satellite signal

(SKY or FreeView).

· Some ads, usually those produced originally in Australia, are sent in "letterbox" format, with black around all four

edges. These will continue to be seen as they are now, with black around all four edges on a widescreen TV and

black at the top and bottom on a 4 X 3 TV.


TVWorks’ TV3 and C4 channels will be the first FTA channels in New Zealand to go widescreen. This system brings us in

line with the standards being used in Australia FTA television and takes us a step closer to HD broadcasting.

If you have further questions on this issue, or would like a demonstration of the effects of aspect ratio change, please

contact your sales representative who can arrange a meeting with our technical managers and a demonstration for you and your team.


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  Reply # 65455 29-Mar-2007 15:34
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WoooHooo, bout blo$dy time. Hopefully TVNZ follow suit on the 2nd of May, we wait and see.

With TV3 to carry a few sports events of note soon this is good news.

Wonder how extensive their News effort will be, in particular, I presume most stringers have 16:9 capability these days, or will a lot of local news items be pillar boxed.

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  Reply # 65485 29-Mar-2007 19:03
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Since TCL will likely source its signal from the satellite, rather than an antenna, I wonder if that means the TV3 signal on TCL cable will also be widescreen?




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  Reply # 65493 29-Mar-2007 20:06
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Hooray! I'm looking forward to this. Glad to see it's finally coming though. If this means shows like Heroes will be shown 16:9 I will probably watch them on TV.




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  Reply # 65497 29-Mar-2007 20:22
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lchiu7: Since TCL will likely source its signal from the satellite, rather than an antenna, I wonder if that means the TV3 signal on TCL cable will also be widescreen?


TCL digital will apparently be showing the WS Freeview feed, analogue will still remain as the 4:3 feed.


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  Reply # 65512 29-Mar-2007 22:08
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Does this mean the channel will be 16:9 24/7?

While the post here refers only to advertising, I hope they start broadcasting the newer TV series they have in their original 1.78:1 ratio. TV2's already half way there with letterboxing on some shows, but not yet 16:9. Will be good to see TV3 finally doing the same.

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  Reply # 65514 29-Mar-2007 22:15
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lurker:

Hooray! I'm looking forward to this. Glad to see it's finally coming though. If this means shows like Heroes will be shown 16:9 I will probably watch them on TV.



That show looks good in widescreen, and is stunning at 1920x1080i. I have a few episodes in that format and they're awesome. Bring on HD.



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  Reply # 65519 29-Mar-2007 22:28
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digitalepsilon: Does this mean the channel will be 16:9 24/7?

While the post here refers only to advertising, I hope they start broadcasting the newer TV series they have in their original 1.78:1 ratio. TV2's already half way there with letterboxing on some shows, but not yet 16:9. Will be good to see TV3 finally doing the same.


TV3 will be broadcasting all content that arrives as native 16:9 in proper 16:9

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  Reply # 65658 30-Mar-2007 23:10
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I am guessing then that will include all US shows that are shown in HD like Bones, the CSI's, 24 (whenever the next season gets here), etc.

Rock on!




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  Reply # 65707 31-Mar-2007 12:36
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It might still be SD, but a good quality widescreen signal is definately an improvement. I'd imagine many folks who still have 4:3 will start complaining about the black bars.

Nice to see some tangible progress at last.


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  Reply # 65731 31-Mar-2007 16:02
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stevenz: It might still be SD, but a good quality widescreen signal is definately an improvement. I'd imagine many folks who still have 4:3 will start complaining about the black bars.

Nice to see some tangible progress at last.



There are two HD formats out there - 720p and 1080i. I have heard anecdotally that Europeans are not wowed so much by the move to HD than the US because going from 576p to 720p is not such a great change as the US who are going from 480i potentially to 720p and 1080i.

Interestingly I am quite pleased with the quality of the TV1 Widescreen tests on D1 which my satellite box can send to my set as 576p which I then I am guessing my 1366x768 LCoS set converts to 720p. Today they were showing Stargate WS (season 9 I think) which looked very good - almost DVD quality. For me if that were the quality of the OTA broadcasts available, it would hold me quite nicely until HD showed up

Larry




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  Reply # 65732 31-Mar-2007 16:26
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lchiu7:
stevenz: It might still be SD, but a good quality widescreen signal is definately an improvement. I'd imagine many folks who still have 4:3 will start complaining about the black bars.

Nice to see some tangible progress at last.



There are two HD formats out there - 720p and 1080i. I have heard anecdotally that Europeans are not wowed so much by the move to HD than the US because going from 576p to 720p is not such a great change as the US who are going from 480i potentially to 720p and 1080i.

Interestingly I am quite pleased with the quality of the TV1 Widescreen tests on D1 which my satellite box can send to my set as 576p which I then I am guessing my 1366x768 LCoS set converts to 720p. Today they were showing Stargate WS (season 9 I think) which looked very good - almost DVD quality. For me if that were the quality of the OTA broadcasts available, it would hold me quite nicely until HD showed up

Larry


It's also worth noting that a number of broadcasters in the USA have adopted the 720p/60 broadcast standard as their preferred version of 720p. This means 60 progressive frames are transmitted per second. It won't offer much advantage for 24 or 30fps source material, but for sport this is not only an increase in resolution (576->720 or 480->720), but also an increase in motion accuracy, provided it is recorded with 60fps cameras. Whether 720p is better than 1080i is an endless debate though and would be OT here.

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  Reply # 65742 31-Mar-2007 17:18
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Larry you state that your FTA DVB STB sends the signal as 576p, I believe this is incorrect, it is only 576i as is broadcast from TVNZ and all other broadcasters. If I am not mistaken the Trademe advert for the STB you purchased mentioned this, but I think it was wrong, the STB does not contain a deinterlacer it just has a component video interface.

Even if you did have such an interface it would most likely not add any improvment over the deinterlacer in your digital display.

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  Reply # 65745 31-Mar-2007 17:35
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cyril7: Larry you state that your FTA DVB STB sends the signal as 576p, I believe this is incorrect, it is only 576i as is broadcast from TVNZ and all other broadcasters. If I am not mistaken the Trademe advert for the STB you purchased mentioned this, but I think it was wrong, the STB does not contain a deinterlacer it just has a component video interface.

Even if you did have such an interface it would most likely not add any improvment over the deinterlacer in your digital display.

Cyril


Not sure - the STB can output 576i and 576p. I confirmed this since when I first connected up my component video cables the picture had terrible colour shifts etc. When I pressed the Progressive button on the remote, the TV registered 576p on the display and the picture cleared up. So I am guessing that the STB is deinterlacing the picture. For some reason then, the TV is not liking an interlaced picture coming in via the component connection.

The annnoying thing though is, when the set is outputting 576p, the signal coming out of the s-video output is not displayable for some reason - I have to switch back to an interlaced picture to see it. No idea why. This means I cannot capture the signal using my Haupppauge WinTV PVR250 card as well as watching the progressive signal going to the TV

Larry




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  Reply # 65797 1-Apr-2007 00:10
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You might find that in interlaced mode its actually outputting rgb for a scart or something, so there could be a menu option you need to change. Mates dvd player does that after he flashed it with a dodgey firmware to enable user controls, no interlaced component anymore. Known issue with that one but the later ones break something else on it so he puts up with it.   




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  Reply # 65975 2-Apr-2007 13:31
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Yeah - rugby world cup in wide-screen!

Ironic that Sky only show games widescreen on the Rugby Channel, which you have to pay extra for on top of the sports package.





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