Is it just me, or does anyone else find Freeview's utter lack of promoting awareness of the forthcoming launch of the service very strange? So far, we have had to rely on snippets in the press and rumours to find any information about Freeview. Despite the launch being just around the corner (2nd May - according to a report in the press), their website is still not operational, I have seen no TV or press advertising, we are yet to see what their set-top boxes will look like, authorised retailers do not have any demo stands going... and so on.

Basically, if I wasn't interested in Freeview and hadn't gone searching for information about it off my own back, I would not know anything about it. I think that the general public are completely unaware of it and it seems to me that at this late stage they shouldn't be. Why aren't the Freeview group trying to get people excited about this product? Why isn't their website making me salivate all over pictures of the boxes and screenshots of the EPG?! Don't they want it to sell?

Their website, www.freeviewnz.tv has said 'Coming Soon' for weeks now. Surely there should at least be some FAQ's along the lines of 'What is Freeview?' at the very least.... I think this completely lacklustre build up is suspicious somehow, it just doesn't seem right.

Anyone else have thoughts on this?