Just saw this story.
Apparently after trialling injecting ads into customers streamed video, Samsung has decided to use software updates to push ads to its TVs, including to older legacy models.
I actually have a Samsung smart TV which can do Lightbox, Netflix, TVNZ and TV3 directly. However, if they run with this awful model of trying to inject their own ads into my viewing experience, then it will be disconnected from my network pretty sharpish.
I also suspect that, unless this story turns out to be BS or Samsung reverses this policy, it means I am off Samsung products for the foreseeable future. However, I doubt it's BS - the Wall Street Journal (unlike Stuff) is still an actual newspaper with reporters and fact checking.