A rant about misleading sales
Popped into DSE last night looking for a car stereo and got attracted to the sony tv's at the back. They had a KDL V5500 priced at $2399 incl the 20% off. I though 20% off is a good deal. Looking at the nice shiny full HDTV's my love for my SD panny started to wane. I did a bit of digging and ...
DSE has been selling the same TV since the 9th June for $2599. Their current flyer doesn't state that this model is on sale at $2599
The small print referred to the "everyday" price.
“Everyday” is deemed to be the product price prior to any discount. Where a product is already discounted the discount offer will be honoured. Should the discount be less than 20% off the everyday price it will be increased to a total of 20%. Offer is valid until the 22nd June 2009, no lay-bys, no rainchecks, no holds, no customer orders or store transfers."
I raised this at the New lynn store last night. They were pretty busy but one of the saleman said the everyday price was $2799 not the $2599 as in their brochure.
I went into the Wyndham St store this afternoon and asked them about the everyday price. Their saleman said the $2599 wasn't the everyday price. I asked him what the everyday price actually was. He had to look it up on the system not the website. The DSE system had the TV as $2899.
What annoys me is that DSE were selling the TV at $2399 (incl 20%) which would make the everyday price $2999 but 2 stores both thought the everyday price was less.
Noel Leeming and Bond and Bond both are selling the TV at $2399 and 2499 respectively. Their advertising material claims $200 and $100 of the price meaning both of these shops believe the "normal " price is $2599.
I have passed my moment of wishing to upgrade but wonder how many people purchased a TV this weekend believing they were getting 20% off but not realising that in fact it is 20% off a price that no-one at DSE seems to know about. Shops really should show the pre discount price so a proper judgement on the accuracy of the saving can be made.
I know the sony rrp s $2999 but DSE didn't state its based off the rrp otherwise it would have been a lot clearer.