The Warehouse launches exclusive range of affordable flatscreen TVs

Amid widespread debate about the variance in the price of branded products in New Zealand compared to overseas, The Warehouse is bringing added competition to the electronics market by launching an exclusive range of televisions and other electronics under the VEON brand name.

The VEON range is manufactured in China using the same components as leading brands such as Samsung, LG and other large LCD/LED manufacturers.

By tapping into supply chains serving the largest markets in the world like the US and Europe, VEON is able to leverage economies of scale to keep costs down, and pass savings on to Kiwi consumers, says The Warehouse CEO Mark Powell.

With six TVs in the range, from a 19" LED with built-in DVD right up to a 47" Full HD LCD, VEON is The Warehouse’s largest range of flatscreen TVs.

VEON LED and LCD televisions, priced from $299, all have approved Freeview Digital Tuners, come with Full HD and are Blu-Ray ready. They also have multiple HDMI inputs and USB inputs, allowing external hard drives to be plugged in for extended playback and record functionality.

VEON DVD players, priced from $149.99, are all Blu-Ray compliant, enabling them to reproduce the highest quality play back. They will also play DVDs from all around the world regardless of zone or region constraints.

All VEON audio products are priced from $89.99, are iPod and iPhone compatible, are stylishly designed and offer good sound quality.

In addition to The Warehouse’s famous money back guarantee all VEON TVs come with an extensive three year manufacturer’s warranty and all VEON Blu-Ray and Audio products carry a two year manufacturer’s warranty.

To mark the products’ launch, from 21 September to 4 October The Warehouse is hosting New Zealand's largest ever television recycling event - The Great TV Take Back. Consumers can earn discounts on new TVs by bringing back their old cathode ray tube (CRT) TVs to select The Warehouse stores as part of the government-funded waste minimisation programme.

During this time, consumers can take their old CRT televisions to 20 participating The Warehouse stores around the country, and they will be recycled in an environmentally-responsible manner.

Anyone bringing in an old CRT television to recycle can enter a prize draw to win one of the new VEON televisions, and will receive a 20% discount offer on the purchase of a new VEON television should they wish to purchase one.

Mr Powell says the launch of the VEON range underscores The Warehouse’s commitment to consumer electronics as part of its wide range of general merchandise.

“We can offer good quality products made from reputable components, with all the usual warranties and assurance for much less than the leading brands,” he said. “There’s no reason why the latest digital TVs shouldn’t be affordable to more Kiwis.”