Having the monopoly they do on fixed line services, it's no surprise they've been able to cross-finance a mobile comeback. Before this they were just dropping the ball every play.
The success they've had in the youth market is entirely from targeting grey-hoodie-wearing doofuses whose idea of fun is setting fire to paddocks. Their youth demographic is perfectly summed up by that skinny pimply git on the Xtra ad who puts go-faster flames on his PC.
Anybody who's been impressed by the phantasmagoric variety of their recent advertising should remember what a Telecom executive truly wants for Xmas: a 45 degree playing field and a ball they can take away from everyone else if they don't like the way things are going.
Wishing you lots of real time video calls these holidays!