Let's put Telecom's successful year in perspective

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nzdn

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Topic # 6077 23-Dec-2005 13:33

Having the monopoly they do on fixed line services, it's no surprise they've been able to cross-finance a mobile comeback. Before this they were just dropping the ball every play.

The success they've had in the youth market is entirely from targeting grey-hoodie-wearing doofuses whose idea of fun is setting fire to paddocks. Their youth demographic is perfectly summed up by that skinny pimply git on the Xtra ad who puts go-faster flames on his PC.

Anybody who's been impressed by the phantasmagoric variety of their recent advertising should remember what a Telecom executive truly wants for Xmas: a 45 degree playing field and a ball they can take away from everyone else if they don't like the way things are going.

Wishing you lots of real time video calls these holidays!

freitasm

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Reply # 25252 23-Dec-2005 14:12

This post is actually quite thought provoking. I agree with you on the distorted view some of the ads selected by the operator pass of their users.

I am not sure the ads try to reach that audience shown on the small screen, or if the ads show the audience they have.

The guy reclining on his chair at home, to enjoy broadband after "modding" his PC case... Yes, that's very stereotypical.

But there are also some good ads - the T3G series with the kids, where the voice in the background describe services and at the end the girl asks "Do you want to join us" is a good example.

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riahon

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Reply # 25253 23-Dec-2005 14:19

I reckon those with (jittery) video calling phones should emulate the *wonderful* naked vollyball / skydiving ads of vodaphone and video call their antics to each other - fortunately the size of the screen video calling phones will match the apendages on display.

ps Zico? is that you?

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johnr

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Reply # 25254 23-Dec-2005 16:17

I must admit some of the T3G ads are great but is this Zico LOL

freitasm

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Reply # 25255 23-Dec-2005 16:22

nzdn: Wishing you lots of real time video calls these holidays!

The only person I know with a video call-capable 3G phone is johnr...

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sbiddle

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Reply # 25257 23-Dec-2005 16:55

freitasm:
nzdn: Wishing you lots of real time video calls these holidays!
The only person I know with a video call-capable 3G phone is johnr...

Didn't Vodafone send you one for Xmas? :-)

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Reply # 25260 23-Dec-2005 17:13

There is competition in fixed line - Woosh and Telstra Clear. That would imply that Telecom does not have a monopoly in fixed line.

If only Woosh and Telstra Clear would invest more...

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Reply # 25263 23-Dec-2005 18:13

Jama whats the point investing when you can cry to the goverment like a another provider on its way next year.

and freitasm I have 2 video phones

freitasm

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Reply # 25264 23-Dec-2005 18:47

sbiddle:
freitasm: The only person I know with a video call-capable 3G phone is johnr...
Didn't Vodafone send you one for Xmas? :-)

OT, but will answer here... No, I did not receive a 3G phone from Vodafone or a Xmas gift. The i-mate K-Jam, the i-mate SP5 and the Motorola 3G used for reviews here were all sent back as requested by them.

Full disclosure: I did get an Apache from TNZ after the launch a couple of months back. I also bought my own i-mate Jasjar, through a Microsoft (USA) offer (US$149) open to Microsoft MVPs (Windows Mobile) (the same one they offered during the PDC'05). I also received a cool Google Christmas gift.

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Reply # 25266 23-Dec-2005 20:06

Come on Johnr Telecom makes up 20% of the share market value and a huge amount of the 'Cullen fund' is invested in Telecom. 26% of Telecom is owned be NZ'ers. No different to Telstra in Aus, well one difference... the Aussie government still owns 51% of Telstra.

It would be no different if Voda was an NZ company....

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Reply # 25378 28-Dec-2005 09:26

I'd like to see Video calls over EVDO.

I'd like to see decent 3g coverage on UMTS.

I'd like many things for christmas but Santa only brought me chocolate and a Samsung n391. (free gift from Noel Leeming)

the Xtra ads suck, they usually have and don't refelect the normall good work from telcoms marketing. At least the Hoodlum ones are catch in a stupid way but there should be a different ad for every brak, it's make it quite exciting who got interviewed and be very cheap to produce.

New and Move

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Reply # 25401 28-Dec-2005 15:56

nzdn: Having the monopoly they do on fixed line services, it's no surprise they've been able to cross-finance a mobile comeback. Before this they were just dropping the ball every play.

The success they've had in the youth market is entirely from targeting grey-hoodie-wearing doofuses whose idea of fun is setting fire to paddocks. Their youth demographic is perfectly summed up by that skinny pimply git on the Xtra ad who puts go-faster flames on his PC.

Anybody who's been impressed by the phantasmagoric variety of their recent advertising should remember what a Telecom executive truly wants for Xmas: a 45 degree playing field and a ball they can take away from everyone else if they don't like the way things are going.

Wishing you lots of real time video calls these holidays!

And the object to this post is???

freitasm

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Reply # 25402 28-Dec-2005 16:12

I actually thought the OP was quite interesting material for thinking...

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Zorril

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Reply # 25424 29-Dec-2005 01:50

Those stupid T3G ad's are terrible... Some stupid little kids "push 2 talking" each other etc... Bah... Much prefer the Vodafone 3G ad's.. Hahaha Dog pulling a guy thru the mad puddle... I'm gonna try that some time... :P

sbiddle

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Reply # 25428 29-Dec-2005 06:33

Zorril: Those stupid T3G ad's are terrible... Some stupid little kids "push 2 talking" each other etc... Bah... Much prefer the Vodafone 3G ad's.. Hahaha Dog pulling a guy thru the mad puddle... I'm gonna try that some time... :P

I've always found it amusing that they used kids to promote PTT yet their main market for PTT is business - the fact they didn't have PTT available on prepay for a long time was even further proof of that!