simon_nz90:alasta: I often wonder about the economic costs and benefits of '$10 Text' and 'Free Text Weekends', because heavy text messaging users tend to be low ARPU customers anyway. Would it really be that detrimental to Vodafone's business if a handful of their customers in the 13-18 age bracket were to dessert them in favour of Telecom?
It is very important for Vodafone to keep customers aged from 13 - 18 because as these customers get older, they are more likely to stay with Vodafone in the future.
Rubbish. When they are older they will realise that there is far more important reasons to choose one network over the other than who has the cheapest SMS's. If you're spending $600 per month on voice calls and using a data a lot both networks can offer very different options.