I know this might be wishful thinking, and that there is indeed very rarely such a thing as a free lunch (or BestMate, in this instance), allow me to digress, as I believe this could actually be a very profitable venture for Vodafone.
Reasons why offering OA Customers free BestMate is a good idea:
- It's about *expletive* time us regular $80+/month customers got a perk or two. I'm so sick of Prepay customers getting all the promos.
- If they weren't already, free BestMate would encourage OA customers to use their phone for even more calling, consequently going over their minute allocation, and racking up more calling charges, or moving to a higher plan ... all of which = increased revenue.
- It would encourage prepay users to move to a YouChoose plan, which of course means = increased revenue.
- And all of this at what cost? As much as they'd like to make us believe otherwise, the profit margins for intra-network cellphone calls is incredibly high, and from all the revenue generated from the flow-on effects of customers using their phones more for calling, this would easily compensate for the losses generated by the free BestMate promotion.
Because to be honest, on top of what I pay already, no way am I gonna fork out another six bucks, and if Vodafone expects me to, it's almost insulting..
Thoughts?