I have tried to find a way to submit this question to MS through their NZ website but keep on getting thrown to FAQ lists that simply don't cover this area.
A couple of years ago I bought a bare-bones PC with a 64-bit processor and installed XP (32-bit) from the old PC it replaced. This was all I needed at the time. When MS offered an Win 8 PRO upgrade for $50 I took it. Naturally the 32-bit version of WIN 8 was installed. All seems kosher (ie activated etc).
Needs have changed and I have now installed more memory. I have also installed 8.1 (just recently with update 1 added). I would now like to move to the 64-bit version of 8.1 (to be able to address more than 3 gigs of memory). Probably the simplest option is to purchase an OEM version of 8.1. I accept that a clean install is necessary. However is there a better (cheaper, online) way?