alasta:
The exact nature of the content is going to depend on who the target audience is for this service.
Will it be intellectuals who are mourning the loss of long form journalism on free-to-air platforms? Will it be professionals who perhaps would otherwise pay for business news via NBR or Newsroom Pro?
Not likely
They will already be subscribing to a quality publication, possibly NBR or Newsroom Pro or overseas.
They certainly won't be looking for quality journalism on an Auckland Herald website
alasta:
The exact nature of the content is going to depend on who the target audience is for this service.
Will it be the baby boomers who listen to NZME radio stations and presumably have a lot of disposable income?
Are any of the well-off old fogies who listen to NZME radio stations really going to go online for their news and pay for it?
I suspect they are in the ever-shrinking minority who buy the dead-trees edition, probably delivered to their villa in the Bling Trees Retirement Village.