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Tinkerisk
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  #3137158 30-Sep-2023 20:38
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I think that when my internet provider bombards me with offers for vegan hamburgers (meant in an absolutely non-judgemental way), it means one thing for me above all: they don't (any longer) get what I'm really interested in!

 

On the other hand, who knows what else they trust me with in the absence of personal data? 🤔





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frankv
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  #3137588 2-Oct-2023 10:13
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Tinkerisk:

 

I think that when my internet provider bombards me with offers for vegan hamburgers (meant in an absolutely non-judgemental way), it means one thing for me above all: they don't (any longer) get what I'm really interested in!

 

 

Yes, it beggars belief that money can be made from bombarding people with ads for stuff that they don't want. The hundreds (thousands?) of ads I see each day don't result in a single sale, yet it is somehow still worthwhile for the seller to pay the advertiser, and for the advertiser to generate them, and for the website owner to show them. I can't for the life of me see how there's enough money in this system to support it.

 

How much money does a website owner get for each ad displayed? Or each click-through? Or each actual sale? And likewise, how much money does an advertiser e.g. Google get?

 

This is currently different for Facebook, where it seems that 90% of ads are fraudulent. Clearly there's money to be made this way. But surely there must come a point where Facebook users, like me, adopt a policy of never buying anything ever from a Facebook ad?

 

 


freitasm
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  #3137592 2-Oct-2023 10:26
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frankv:

 

Tinkerisk:

 

I think that when my internet provider bombards me with offers for vegan hamburgers (meant in an absolutely non-judgemental way), it means one thing for me above all: they don't (any longer) get what I'm really interested in!

 

 

Yes, it beggars belief that money can be made from bombarding people with ads for stuff that they don't want. The hundreds (thousands?) of ads I see each day don't result in a single sale, yet it is somehow still worthwhile for the seller to pay the advertiser, and for the advertiser to generate them, and for the website owner to show them. I can't for the life of me see how there's enough money in this system to support it.

 

How much money does a website owner get for each ad displayed? Or each click-through? Or each actual sale? And likewise, how much money does an advertiser e.g. Google get?

 

This is currently different for Facebook, where it seems that 90% of ads are fraudulent. Clearly there's money to be made this way. But surely there must come a point where Facebook users, like me, adopt a policy of never buying anything ever from a Facebook ad?

 

 

It is a complex situation that deserves its own thread if you want.

 

Suffice to say that one of the measurements is clickthrough rate (CTR) and ad prices are based on the CTR a company expects and the amount of ads they want to be presented. 

 

You may not be interested on an ad you might see on Geekzone but one or two other people might be. And knowing Geekzone alone might serve 20,000 ads in a day (extrapolate this to Stuff, NZ Herald, Facebook, Instagram with much larger audiences) and you will realise that while you are not buying from an ad, someone else is. 

 

Companies will pay for ads when it makes sense. If the cost of running thousands of ads for one sale is less than the profit for that sale, then it's worth it.

 

As for the Facebook ads situation - where greed meets scam... Well, there are billions of Facebook users, and new ones every day. People still fall for scams.





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Rikkitic
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  #3137597 2-Oct-2023 10:42
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I can't hold myself up as a standard for anything, but anecdotally speaking, I am fairly confident that I have never purchased anything as a direct result of an ad. It is also very rare that an ad even provokes my interest in something, but if it does, I look the thing up. If I think I may need or want something, I research it and then make a purchase decision. I am a terrible advertising target.

 

Apart from that, I make a note of ads that really offend me and go out of my way never to purchase that product. I am a vengeful consumer.

 

 





Plesse igmore amd axxept applogies in adbance fir anu typos

 


 


cddt
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  #3137598 2-Oct-2023 10:43
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frankv:

 

But surely there must come a point where Facebook users, like me, adopt a policy of never buying anything ever from a Facebook ad?

 

 

I think I've had a policy of never buying anything from an internet ad since 1998. Of course, that was 6 years before I could feasibly buy anything online anyway, as you have to be 18 to get a credit card. 


Zigg
388 posts

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  #3137600 2-Oct-2023 10:48
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Just tried to register at business.acc.co.nz, only options are Real Me, Google and Microsoft accounts. Choose google, enter email address and password, then.....🙄

 

 

 

502 - Web server received an invalid response while acting as a gateway or proxy server.

 

There is a problem with the page you are looking for, and it cannot be displayed. When the Web server (while acting as a gateway or proxy) contacted the upstream content server, it received an invalid response from the content server.

 

 


freitasm
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  #3137601 2-Oct-2023 10:49
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Rikkitic:

I can't hold myself up as a standard for anything, but anecdotally speaking, I am fairly confident that I have never purchased anything as a direct result of an ad. It is also very rare that an ad even provokes my interest in something, but if it does, I look the thing up. If I think I may need or want something, I research it and then make a purchase decision. I am a terrible advertising target.



So the ads are working. You might not click on them but if you search for the product, it worked.




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Shadowfoot
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  #3137603 2-Oct-2023 10:55
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Rikkitic:

 

I can't hold myself up as a standard for anything, but anecdotally speaking, I am fairly confident that I have never purchased anything as a direct result of an ad. It is also very rare that an ad even provokes my interest in something, but if it does, I look the thing up. If I think I may need or want something, I research it and then make a purchase decision. I am a terrible advertising target.

 

Apart from that, I make a note of ads that really offend me and go out of my way never to purchase that product. I am a vengeful consumer.

 

 

Part of advertising is brand awareness. By looking it up, the advert worked. Your research will have also found the results of other people having seen an ad and writing about it. If you bought something that you are only aware of because someone else saw an ad, then the ad worked. If you then tell other people about the product then the ad did even more. It's not just about impulse buys, which can work on other people. 

 

Without further personalised targeting, advertisers can't focus only on the people who influence you and bypass advertising to you directly. 





Rikkitic
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  #3137605 2-Oct-2023 11:00
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freitasm:
Rikkitic:

 

I can't hold myself up as a standard for anything, but anecdotally speaking, I am fairly confident that I have never purchased anything as a direct result of an ad. It is also very rare that an ad even provokes my interest in something, but if it does, I look the thing up. If I think I may need or want something, I research it and then make a purchase decision. I am a terrible advertising target.

 



So the ads are working. You might not click on them but if you search for the product, it worked.

 

I see what you are saying but I still don't think it applies to me. I rarely search for anything on that basis, but even if I do, I search for the category rather than the product, and look for similar things that are better/cheaper/greater value. I don't believe that advertising materially influences my wants. Usually I already know what kind of thing I am looking for and I base my search on that. 

 

 





Plesse igmore amd axxept applogies in adbance fir anu typos

 


 


Rikkitic
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  #3137657 2-Oct-2023 11:11
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Shadowfoot:

 

Part of advertising is brand awareness. By looking it up, the advert worked. Your research will have also found the results of other people having seen an ad and writing about it. If you bought something that you are only aware of because someone else saw an ad, then the ad worked. If you then tell other people about the product then the ad did even more. It's not just about impulse buys, which can work on other people. 

 

 

I look up categories, not brands. I generally try to avoid brands because I don't trust them. Brands are mainly a creation of advertising inflation, reputational manipulation and mythology. Even if I buy a car I don't look for a brand. I look for a car that has the features I want for the price I am willing to pay and that feels good to drive. Whether it is a Toyota or a Ford or a Great Wall doesn't interest me much. I do look at reviews, though even those can't really be trusted, but I skip over the ads.

 

 

 

 





Plesse igmore amd axxept applogies in adbance fir anu typos

 


 


msukiwi
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#3137958 2-Oct-2023 19:41
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AirNZ!

 

The wife just landed in Auckland and has to come home as her mother probably won't be alive by the time she was supposed to return Saturday!

 

Manages to book and pay for a flight tonight! All good she thought.

 

Just got to the airport and get's told, oh you are on standby as we over booked the flight!

 

Explained her problem and got told that she is on standby - that's it!

 

Flight isn't due to depart for an hour.....so who knows!

 

Why no warning when they take your money?

 

Bl**dy hopeless!


Tinkerisk
4227 posts

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  #3137959 2-Oct-2023 19:52
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msukiwi:

 

AirNZ!

 

The wife just landed in Auckland and has to come home as her mother probably won't be alive by the time she was supposed to return Saturday!

 

Manages to book and pay for a flight tonight! All good she thought.

 

Just got to the airport and get's told, oh you are on standby as we over booked the flight!

 

Explained her problem and got told that she is on standby - that's it!

 

Flight isn't due to depart for an hour.....so who knows!

 

Why no warning when they take your money?

 

Bl**dy hopeless!

 

 

In this case, it would cost an airline dearly because of European passenger rights, but this is not about money or compensation, but possibly about something irrecoverable. I hope she makes it in time.





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msukiwi
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  #3137977 2-Oct-2023 20:44
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Just received an update.

 

Nope - Didn't get on the Flight she paid for!

 

But has been put on another leaving now!


freitasm
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  #3138087 3-Oct-2023 08:06
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Microsoft's latest Windows 11 update introduced a new File Explorer. Up until the previous release, if you had the details panel set to display, selecting one or more photos would show some fields including tags - and tags are important for photos, making it easier to find something in between 70,000 images.

 

This is how it looked:

 

 

And now it's this:

 

 

Notice the tag field is gone. If there's a tag in the metadata, it will show but if there's none, then the only way of adding it is by looking at Properties. 

 

You could select multiple photos and add a tag to all of them at once. Now you will have to open Properties and edit the tags from there.

 

Basically, editing a file properties from the details panel has been removed.

 

Thanks, Microsoft.  





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Paul1977
5044 posts

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  #3138147 3-Oct-2023 09:29
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freitasm:

 

Microsoft's latest Windows 11 update introduced a new File Explorer. Up until the previous release, if you had the details panel set to display, selecting one or more photos would show some fields including tags - and tags are important for photos, making it easier to find something in between 70,000 images.

 

This is how it looked:

 

 

And now it's this:

 

 

Notice the tag field is gone. If there's a tag in the metadata, it will show but if there's none, then the only way of adding it is by looking at Properties. 

 

You could select multiple photos and add a tag to all of them at once. Now you will have to open Properties and edit the tags from there.

 

Basically, editing a file properties from the details panel has been removed.

 

Thanks, Microsoft.  

 

 

It even changed your outfit and location!


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