Fishing Camping Outdoors to close

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#1242677 19-Feb-2015 22:34

sbiddle: Retail has become a difficult market with Kathmandu having completely destroyed it with their business model which was then adopted by Briscoes and now many other retailers.

Many people won't buy things unless they're marked as 50% off and are too dumb to realise your typical Lathmandu or Briscoes product is really at it's RRP when it is at 50% off. This has caused massive implications across the rest of the retail market, with players such as FCO in NZ being caught up in this. Good prices all the time aren't enough to drive customers, they want to feel like they're getting a bargain, even if they're not.

Permanent discounting seems to work for Bunnings. In fact I find them consistently cheaper than places like Super Cheap or Briscoes even when that lot are having a 'sale'.

mattwnz

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#1242678 19-Feb-2015 22:38

Stan:
mattwnz: Isn't it owned by Supercheap? I am not that surprised because I never thought it offered particularly good deals or pricing for the nz market. it was always empty when I went ink. They are competing with kathmandu, and the warehouse, which are always having sales. Some of their fishing stuff was very expensive. Hopefully there will be some good closing deals, although they may just send the stock back to OZ. It is unusual for an OZ company to fail in NZ.

There was good guys last year....

They would have only had a few stores as not nationwide. It is more common for NZ businesses to fail in OZ. eg The Warehouse, Telecom , AirNz with Annett are sod f of the biggest ones whose OZ versions failed.

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#1242680 19-Feb-2015 22:40

alasta:
sbiddle: Retail has become a difficult market with Kathmandu having completely destroyed it with their business model which was then adopted by Briscoes and now many other retailers.

Many people won't buy things unless they're marked as 50% off and are too dumb to realise your typical Lathmandu or Briscoes product is really at it's RRP when it is at 50% off. This has caused massive implications across the rest of the retail market, with players such as FCO in NZ being caught up in this. Good prices all the time aren't enough to drive customers, they want to feel like they're getting a bargain, even if they're not.

Permanent discounting seems to work for Bunnings. In fact I find them consistently cheaper than places like Super Cheap or Briscoes even when that lot are having a 'sale'.

The other good thing about bunnngs is that they import other brands of building product from overseas, and sell it a lot cheaper, where traditionally there has been very little competition. Eg. Insulation and wall boards

gzt

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#1242719 20-Feb-2015 00:47

Damn.excellent range. It does not surprise me some have not heard of them. Worst sin, bad store positions. 2nd worst, marketing to the wrong people.

shrub

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#1242741 20-Feb-2015 07:34

they have 13 stores and not one in the south island? The south is where alot of the target market is?
Burnsco/Smiths city should look into these shops tho.

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#1242942 20-Feb-2015 11:21

mattwnz:
They would have only had a few stores as not nationwide. It is more common for NZ businesses to fail in OZ. eg The Warehouse, Telecom , AirNz with Annett are sod f of the biggest ones whose OZ versions failed.

That's generally due to the labour laws in OZ, than supply or pricing.

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#1242963 20-Feb-2015 11:55

Can't say I'm that surprised, honestly. Their stores I've seen were huge (so high rent, and high capital tied up in held stock), their prices not that great, and honestly, it's a fairly niche market once you account for "casual joe" who is more likely to go to The Warehouse or Rebel Sport for a cheaper basic fishing/camping item like a fishing rod or a tent.

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#1242964 20-Feb-2015 11:55

shrub: they have 13 stores and not one in the south island? The south is where alot of the target market is?
Burnsco/Smiths city should look into these shops tho.

Yeah, I have to admit - they seem to have completely missed the boat on the Sth Island market - they would've made a killing in the South in my opinion.

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MikeB4

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#1242972 20-Feb-2015 12:00

There is still.....
Hunting and Fishing, they have very good stores.
Burnsco, good for boat bits and fishing gear.

Dulouz

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#1249579 2-Mar-2015 15:51

I went in to FCO over the weekend. Most products are discounted 20% which means most stuff is still pretty expensive.

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#1249608 2-Mar-2015 16:04

Yeah, wait until its closer to the shut down date, find the sales will really kick in then. Hopefully.

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mdooher

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#1249623 2-Mar-2015 16:17

shrub: they have 13 stores and not one in the south island? The south is where alot of the target market is?
Burnsco/Smiths city should look into these shops tho.

We South Islanders expect our outdoor stores to include Hunting stuff... I would have thought the North was a bit like that too. Having said that I've never been in one of their stores so maybe I'm misrepresenting them

Matthew

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#1249635 2-Mar-2015 16:26

mdooher:
shrub: they have 13 stores and not one in the south island? The south is where alot of the target market is?
Burnsco/Smiths city should look into these shops tho.

We South Islanders expect our outdoor stores to include Hunting stuff... I would have thought the North was a bit like that too. Having said that I've never been in one of their stores so maybe I'm misrepresenting them

Think of a Briscoes of outdoor stuff :-)

trig42

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#1249640 2-Mar-2015 16:28

More of a SuperCheap Autos of Outdoor stuff.

Rebel is the Briscoes.

I find their fishing and camping range quite good (FCO). Not sure about hunting, never really checked that out.

mdooher

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#1249643 2-Mar-2015 16:29

Glassboy:
mdooher:
shrub: they have 13 stores and not one in the south island? The south is where alot of the target market is?
Burnsco/Smiths city should look into these shops tho.

We South Islanders expect our outdoor stores to include Hunting stuff... I would have thought the North was a bit like that too. Having said that I've never been in one of their stores so maybe I'm misrepresenting them

Think of a Briscoes of outdoor stuff :-)

Ahh, looks like Briscoe's... Smells like rebel sport? (Oh look Briscoes have a sale on.. sort of thing)

Matthew

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