I remember Briscoes getting in trouble for this sort of thing in the late 1990s/early 2000s (endless sales, etc). Looks like they haven't learned much from then.
Was an Apple product tried buying few years ago...... Noel Leeming had it for one price, Smiths City for cheaper. NL was advertising price matching etc, so showed them Smiths City advert - "sorry, its not the same model" - was only a single model of that item available at the time anywhere on the planet.
I don't trust any price matching/sale deals really, theres always a catch somewhere.
You will find that certain retailers have exclusive models provided to them by the manufacturers, specific to that particular retailer, which avoids them having to price match. I was trying to buy a cordless tool pack over the black friday deals, and the manufacturer even listed which retailers stock the particular model of pack they sold. So one bundle was for Bunnings, and one was for Mitre 10, one for Placemakers and another tool retailer (which don't have the price promise) with slightly different configurations or models of tools, which prevented any having to beat the others by 15%. I don't think there is anything wrong with what they did, just that it is sometimes impossible for consumers to get the price beaten, if products are exclusive to a particular retailer.
I remember Briscoes getting in trouble for this sort of thing in the late 1990s/early 2000s (endless sales, etc). Looks like they haven't learned much from then.
Briscoes have learned a lot since then. They (and pretty much every other retailer) are fully complaint with the law. Sure they're pushing the law to the limit, but they're within it.
The problem here isn't so much the retailers, it's the fact that there are very clear definitions as to how things have to be priced and they operate. Consumer themselves often seem confused about the actual meaning of pricing tickets.
This is exactly why I use product pricing websites such as PriceSpy or PriceMe to validate any claims of "Best Deal Yet!!" by retailers.
The best part is the price tracking feature, so you can see if the current deal on any given product actually is a good one, or whether it's best to hold off until it comes down to a previously lower price. Here's a great example of the pricing history.
You can also instantly see which retailers have the best deals, to save you looking at multiple websites for one product.
It certainly cuts down on impulse buying, and gives you a chance to make some good savings.
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