Yabanize:roobarb:sbiddle: Semble can't emulate EFTPOS. Why? Because EFTPOS doesn't have a NFC solution.
You would need a very very thin phone with a magstripe on it....
Although if you have a Visa Debit card with a chip on it, you can use Eftpos (your check or savings account) by inserting the card (using the chip) and not using the mag stripe
But this is still a Visa solution (and likewise there is a MasterCard debit solution).
From a technical perspective adding NFC to "EFTPOS" (ie your cheque/savings) is actually very simple. The business rules around this however are a major change, particularly when you start to deal with issues with as fraud liability and who should absorb this, particularly as there are no interchange fee to essentially absorb this from. I don't know what the current level of CC fraud is in NZ but if you're to assume we're similar to Australian we'll be sitting at around 0.5%