Saw an ad just before right here on GZ actually from Telecom advertising:

"Buy a Samsung Galaxy S4 and get a Galaxy Tab free" (along with the usual "* T&C's apply").

Now I think one should reasonably be able to expect from the wording in the ad that Telecom are actually offering a free Galaxy Tab with a purchase of an Galaxy S4 at the normal RRP. Any extra T&C's referenced in the ad should also be reasonably in line with offer represented (perhaps limiting to 1 offer per person etc).

Clicking on the ad reveals however that this is not the case and you only get the deal if you sign up to a 24 month contract (motioned nowhere in the original ad).


This reminds me of the Air NZ debacle a few years back when they were taken to task by the ComCom for thinking they could advertise flights at a lower that actual rate just by putting an asterisk next to them.


This is just one example of many misleading web ads I've seen recently.

Why to these companies think it's all good to put stuff online that they wouldn't dare to stick on a billboard or TV ad??