7.8 mil seriously?

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gnfb

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Topic # 157543 4-Dec-2014 10:45

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Can one of you clever men and women of the world explain to me how a radio frequencey (not mobile phone) can be worth 7.8 million?
I mean who listens to the radio these days ? I would love to know what demographic is worth investing that much in?
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Reply # 1188543 4-Dec-2014 10:48

Maybe someone really likes white noise

MikeB4

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Reply # 1188545 4-Dec-2014 10:51

Radio is still the best method to get info out at the time of emergency. We have a radio going at home most days and I tend to have it on in the car. The amount is not that high when one compares it to the UFB costs.

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johnr

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Reply # 1188546 4-Dec-2014 10:52

I listen to the radio on my phone (not streaming)

gnfb

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Reply # 1188547 4-Dec-2014 10:58

ok maybe I was wrong but I still think it seems a lot and could have ben better spent elswhere
Like Google shares?

The survey found The Edge, which has the ears of about 454,400 New Zealanders each week, to be the most popular commercial radio station in New Zealand, while Newstalk ZB came in second place with 376,200 listeners, followed by the ZM network with 346,900 listeners, The Breeze with 315,000 and The Rock with 302,100.

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solival

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Reply # 1188568 4-Dec-2014 11:38

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Radio frequency is very limited resource. Mostly 87.5 - 108 Mhz for FM about 300 Khz per channel + gap between channels. ~50 channels theoretical maximum, while real maximum is controlled by govt.

Shindig

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Reply # 1188571 4-Dec-2014 11:43

Another plus for the radio... great source of entertainment and knowledge...

The little things make the biggest difference.

nathan

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Reply # 1188581 4-Dec-2014 12:10

gnfb: ok maybe I was wrong but I still think it seems a lot and could have ben better spent elswhere
Like Google shares?

The survey found The Edge, which has the ears of about 454,400 New Zealanders each week, to be the most popular commercial radio station in New Zealand, while Newstalk ZB came in second place with 376,200 listeners, followed by the ZM network with 346,900 listeners, The Breeze with 315,000 and The Rock with 302,100.

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a radio network investing in Google shares instead of frequencies?

Satch

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Reply # 1188593 4-Dec-2014 12:40

I listen to radio weekday mornings while getting ready for work and in the car for any short distance trip. It is not absurd at all to still be listening to radio.

jarledb

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Reply # 1188630 4-Dec-2014 13:28

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That should show that its time to get DAB into New Zealand. As Solival says, radio frequencies are a very limited resource. It amazes me that New Zealand hasn't follow suit with Australia (and the rest of the world, bar US and Canada) to implement DAB. That would make the selection of stations a LOT bigger.

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wasabi2k

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Reply # 1188690 4-Dec-2014 14:43

As has been said - limited resource.

large listening population - at a minimum people driving to/from work, background music at work, tradies etc.

radio stations make money through advertising - don't know how long 8 mill will take to make back but I'd say it wouldn't be a stupendously long time.

In addition they denied their competitor a license - so now their competitor won't be able to sell advertising in that area on that frequency.

Chances are for 8 million there is a pretty solid business case - it's not the CEO bidding on Trade Me in his pyjamas.

Personally I don't have the radio on if I can help it, copious annoying ads and the most inane drivel from hosts make my ears bleed. Podcasts for victory (History of Rome is really good).

gnfb

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Reply # 1188754 4-Dec-2014 15:44

jarledb: That should show that its time to get DAB into New Zealand. As Solival says, radio frequencies are a very limited resource. It amazes me that New Zealand hasn't follow suit with Australia (and the rest of the world, bar US and Canada) to implement DAB. That would make the selection of stations a LOT bigger.

I would imagine that would be something to to with the starchamber the same ones that hold us hostage over power fuel tv and mobiles

listen to me! I sound like a 3rd year uni student studying liberal arts, with parents that come form Hull who votes for the green party and still recycles ........ I really must grow up!

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sbiddle

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Reply # 1188756 4-Dec-2014 15:53

jarledb: That should show that its time to get DAB into New Zealand. As Solival says, radio frequencies are a very limited resource. It amazes me that New Zealand hasn't follow suit with Australia (and the rest of the world, bar US and Canada) to implement DAB. That would make the selection of stations a LOT bigger.

DAB is a dead loss. The reason it never extended beyond the Kordia trial was because nobody was interested.

DAB has been a dismal failure in Australia and you could argue that in the biggest DAB market (the UK) it hasn't done that well either.

frankv

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Reply # 1188757 4-Dec-2014 15:54

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I'm surprised that anyone listens to radio these days.

My standard practice nowadays for driving to/from work is to have a lot of good music loaded on my phone, play that through the car stereo.

I just find the prattle of the DJs irritating, let alone the adds, let alone the ads telling you the station "plays nothing but music".

nathan

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Reply # 1188764 4-Dec-2014 16:01

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You are not the target market

jonathan18

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Reply # 1188772 4-Dec-2014 16:20

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frankv: I'm surprised that anyone listens to radio these days.

My standard practice nowadays for driving to/from work is to have a lot of good music loaded on my phone, play that through the car stereo.

I just find the prattle of the DJs irritating, let alone the adds, let alone the ads telling you the station "plays nothing but music".

Have you heard of National Radio?!

No ads and the listener actually learns something from the experience.

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