So I was in Whitcoulls this morning and came across this book. Figured it's fairly topical and Jessica Stern is a writer whose writing on terrorism I have read and respected -- as a result, I almost decided to just grab it there and then to support the shop's effort at stocking something topical and scholarly. It was being sold for about $35.
Then I pulled out my smartphone and realised that I could get a Kindle version of it, which I can read on my dedicated reader, IPhone or Ipad Air 2 and sync my progress etc, all for around $10. And as much as I wanted to "reward" a retailer for stocking something a bit more intelligent than garbage written by some All Black, I couldn't justify paying a 350% premium.
I know retailers have more costs, book publishers/distributors are horrible rip off merchants, and all that stuff. But sometimes retailers don't even try. This book was actually found on the wrong shelving and the Whitcoulls branch was actually playing fairly loud music at the time which was hardly conducive to book browsing.
What are some retailers thinking?