I reckon it pretty disappointing that Spark are proposing to clip 5% off future ‘Give a Little’ donations to go into their corporate coffers.
Take, for instance, the recent $2+ million gifting towards the public purchase of the Abel Tasman beach. This would have seen $100,000+ going into Spark’s corporate coffers for this one campaign alone. It just doesn’t ‘smell’ right and will taint the perception of what has been a wonderful initiative to date.
While I appreciate it takes resource to maintain the site, and I acknowledge Spark’s contribution to date, it’s a pity they could find a mix of corporate/private sponsorship and advertising options instead, thus leaving the integrity of the donations 100% intact.
To date, Spark have (rightfully) received well-earned public kudos for offering the site. Now the gloss is well and truly coming off.