Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.


nitrotech

1259 posts

Uber Geek


#237880 21-Jun-2018 21:01
Send private message

According to this article the herald print readership has defied all odds and international treads, managing stellar double digit growth in just one quarter (up 8% YOY).

 

https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=12075033

 

However circulation figures show a different story (down 6% YOY)

 

http://newspaper.abc.org.nz/audit.html?org=npa&publicationid=%25&mode=embargo&npa_admin=1&publicationtype=19&memberid=%25&type=%25

 

For readership figures to go up on a declining circulation means more people must read each copy - hard to believe in a digital world.

 

Clearly back in the day the readership survey was a valuable tool for advertisers to decide where to spend their marketing dollar.  Now it appears that these figures are so far removed from reality that not even agencies believe them anymore.

 

Nielsen should be ashamed that their name is on this so called independent research (paid for by the very companies that benefit from them) and it's not the first time the NZME CEO has trumpeted that increase in print readership (despite circulation going backwards) 

 

The formula for working our readership doesn't appear to have developed over the years even though our consumption habits have changed, as I understand it they still multiply the number of copies printed by 4 (e.g. 4 people apparently read each paper)  

 

As a business owner and advertiser I find it impossible to believe these kind of figures, surely someone at some point has to wake up and understand the damage they are doing to their brand by releasing this rubbish?


Create new topic
kryptonjohn
2523 posts

Uber Geek

Lifetime subscriber

  #2042011 21-Jun-2018 21:08
Send private message

Received snail mail this week from the Herald offering six weeks of free newspapers delivered.
That's how they're increasing their circulation.

sdav
839 posts

Ultimate Geek


  #2042039 21-Jun-2018 22:12

Could it be people reading copies at work or similar situations?


 
 
 
 


Aredwood
3885 posts

Uber Geek


  #2042042 21-Jun-2018 22:24

kryptonjohn: Received snail mail this week from the Herald offering six weeks of free newspapers delivered.
That's how they're increasing their circulation.


Have previously received the same offer. Wasn't interested in a free Herald subscription, despite having a paid NBR subscription.

That shows the value I place on those two papers.





PhantomNVD
2621 posts

Uber Geek
Inactive user


  #2042055 21-Jun-2018 23:41
Send private message

Perhaps the online readership ALSO counts?

“In the digital world” advertising on a digital platform surely counts as much (or better) than in print?

So paper copies down (as quoted) but readership “eyes on text” up (if counting _readers_ instead of _issues_?

Create new topic





News »

Nanoleaf enhances lighting line with launch of Triangles and Mini Triangles
Posted 17-Oct-2020 20:18


Synology unveils DS1621+ 
Posted 17-Oct-2020 20:12


Ingram Micro introduces FootfallCam to New Zealand channel
Posted 17-Oct-2020 20:06


Dropbox adopts Virtual First working policy
Posted 17-Oct-2020 19:47


OPPO announces Reno4 Series 5G line-up in NZ
Posted 16-Oct-2020 08:52


Microsoft Highway to a Hundred expands to Asia Pacific
Posted 14-Oct-2020 09:34


Spark turns on 5G in Auckland
Posted 14-Oct-2020 09:29


AMD Launches AMD Ryzen 5000 Series Desktop Processors
Posted 9-Oct-2020 10:13


Teletrac Navman launches integrated multi-camera solution for transport and logistics industry
Posted 8-Oct-2020 10:57


Farmside hits 10,000 RBI customers
Posted 7-Oct-2020 15:32


NordVPN starts deploying colocated servers
Posted 7-Oct-2020 09:00


Google introduces Nest Wifi routers in New Zealand
Posted 7-Oct-2020 05:00


Orcon to bundle Google Nest Wifi router with new accounts
Posted 7-Oct-2020 05:00


Epay and Centrapay partner to create digital gift cards
Posted 2-Oct-2020 17:34


Inseego launches 5G MiFi M2000 mobile hotspot
Posted 2-Oct-2020 14:53









Geekzone Live »

Try automatic live updates from Geekzone directly in your browser, without refreshing the page, with Geekzone Live now.


Support Geekzone »

Our community of supporters help make Geekzone possible. Click the button below to join them.

Support Geezone on PressPatron



Are you subscribed to our RSS feed? You can download the latest headlines and summaries from our stories directly to your computer or smartphone by using a feed reader.

Alternatively, you can receive a daily email with Geekzone updates.