Has anyone noticed the New World price tags have changed slightly? They now include per 100g price data on many products. I remember a friend of mine telling me that this was standard in Sweden and I thought it was a brilliant idea - taking the confusion out of pricing.
For example when a consumer sees a 1.5kg packet of frozen vegetables and a 1kg packet they can instantly know the price per 100g and work out the most cost effective product for their needs.
I realise that the mathematics involved in working this out is elementary and I do it most days anyway but I still think it is a great way to inform customers and think it should have been standard a long time ago. I still see products advertised in supermarkets on 'Super Specials' which are still several cents and even dollars more expensive than their competitors at normal prices.