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# 64211 10-Jul-2010 13:56
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I noticed a Tui style advert on the back of the bus while watching (Keanu Reeves) SPEED on DVD last night.

Surely Im not the only who has noticed this, Google turns up nothing!

Its not super clear in this shot but it says; Money isnt everything (Yeah Right)

Tui seem to think its their IP...Yeah Right!




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  # 349757 10-Jul-2010 14:03
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That bus looks cool. Wish NZ busses were that shiney.




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  # 349827 10-Jul-2010 19:35
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For anyone who wants to know, the picture says "Santa Monica Bank" It's their IP in the States, I think Tuis IP is only relevant to NZ




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  # 349890 11-Jul-2010 10:15
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Tui's Yea Right adverts aren't bad, But some are alittle weird lol




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  # 349892 11-Jul-2010 10:25
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OMG, good find tchart! Hahaha, well, all ideas are "borrowed" from somewhere else:P

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  # 349982 11-Jul-2010 18:11
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Of course it was "borrowed" from someone else. Didn't you know there are no new ideas Laughing

At least that was what was stated by some intellectual in the US Patents office in 1899.

Good eyes whilst watching the movie BTW.




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  # 349989 11-Jul-2010 18:28
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I think that ad at the back of the bus suits the movie quite well - I love the film but for the bus to suddenly "take-off" like a plane without a ramp.... "yeah right!" :P

 
 
 
 


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  # 350023 11-Jul-2010 20:40
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heavenlywild: I think that ad at the back of the bus suits the movie quite well - I love the film but for the bus to suddenly "take-off" like a plane without a ramp.... "yeah right!" :P
But not as well as Keanu Reeve's entrance in the car with his off-sider. The SAPD must go through a lot of vehicles, or have damned good mechanics Laughing




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  # 350058 11-Jul-2010 23:28
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using the phrase 'yeah right' in that context has been around for donkeys years - long before Tui decided to use it in an ad

It should be a common enough phrase that nobody can have the rights to use it exclusively IMO.

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  # 350085 12-Jul-2010 09:12
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NonprayingMantis: using the phrase 'yeah right' in that context has been around for donkeys years - long before Tui decided to use it in an ad


Exactly. But that's not the point. The point the OP is making is that Tui is not the first using that in advertising.






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  # 350089 12-Jul-2010 09:23
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My guess is that Tui have claimed IP rights over that slogan in fairly particular circumstances. I remember a church having a very similar sign to one of Tui's (similar colours, style etc...) and Tui eventually found out and had them take it down.

If I were to purchase billboard space and put '[insert mildly funny/ironic comment here] Yeah, right', but make the sign look different to the rest of Tui's advertising. Tui wouldn't be able to claim that particular phrase was their IP.

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