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Topic # 67638 5-Sep-2010 10:53
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Astroturfing is posting a review/comment about a company or service as an impartial customer, when in reality you are paid or work for that company.

It seems the Federal Trade Commission also don't like astroturfing:

A public relations agency hired by video game developers will settle Federal Trade Commission charges that it engaged in deceptive advertising by having employees pose as ordinary consumers posting game reviews at an online store, and not disclosing that the reviews came from paid employees working on behalf of the developers.

“Companies, including public relations firms involved in online marketing need to abide by long-held principles of truth in advertising,” said Mary Engle, Director of the FTC’s Division of Advertising Practices. “Advertisers should not pass themselves off as ordinary consumers touting a product, and endorsers should make it clear when they have financial connections to sellers.”


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BDFL - Memuneh
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  Reply # 376824 5-Sep-2010 11:19
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Important to highlight astroturfing is not allowed on Geekzone and individuals/companies caught will be banned immediately and posts removed.

It happened here before, with small and large organisations...




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