Just checked the firstin.co.nz website, and they are advertising Sony MDR-NC40 noise cancelling ear phones for just $80, down from $299.95.
This makes me ask, how can they discount soooo heavily on what is obviously a high-end product (assumed from it's pricing).
So, ran a quick check on amazon....and, you can pick-em up for $63 usd.
There is some outrageous NZ pricing going on here. Why is Sony NZ doing such a huge rip-off on these? No doubt, many less informed will be sucked in.
Even economies of scale does not explain why Sony NZ has such ripoff prices.