From today's Commerce Commission press release:

 

He says attention is now on closing the connectivity gap in rural areas to help boost digital inclusion for consumers and productivity in a critical sector of the economy.

 

“It’s exciting to see competition heating up as Starlink – using its Low Earth Orbit satellite technology – disrupts the rural market and forces a response from existing providers.

 

“Starlink is delivering speeds three times faster than other rural alternatives and consumers are voting with their feet – making Starlink the fastest growing rural broadband provider.

 

“We’re expecting new entrants in this space next year – including Amazon – which is likely to further intensify competitive dynamics. Starlink is already trying to get ahead of this by offering a ‘deprioritised’ service that, so far, seems to deliver speeds close to its standard service for a lower price.”

 

The ComCom is probably keeping an eye on What is 'Project Kuiper,' Amazon’s New Satellite Internet Initiative? (aboutamazon.com)