Chorus TV Advertisments

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codyc1515

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# 68213 16-Sep-2010 22:17

Was just on the Chorus website and watching some of their TV ads, most notably the "Kids" ad.
I quote from it:

"You know by the end of this year, over a 1000 schools will have fibre running past their gates.
Thanks to the boys and girls at Chorus, they walk the talk alright."

What use is it to have fibre running past their gates, this is hardly beneficial if they can't connect to it.
Just wondering what others thought of this?

(See ads here, on the right: http://www.chorus.co.nz/Get-your-place-ready)

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# 380936 16-Sep-2010 22:20

How about the one that goes " how do you think we will go with the government job" - " you dont call a plumber to do an electicians job" or something.

Shoulda pulled that when they had the #fail moment with their tender.

Richard rich.ms

webwat

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# 381252 17-Sep-2010 13:33

Its ironic that electrical distributors wouldn't want to rely on Chorus for mission critical fibre links to substations etc. As infrastructure companies, electrical distributors are not allowed in the retail market and must have competence in fibre, so a wholesale FTTP rollout is natural for them. In comparison, Telecom still hasn't fulfilled the prerequisite split between retail and wholesale so looks like still talk talk talk. Much of the Telecom fibre in the ground runs between cabinets and exchanges, and all those new ISAMs in cabinets have to pay for themselves.

If Telecom wanted to "walk the talk", they should have started installing best-practice FTTH for every greenfields subdivision in the country 2-3 years ago.

Qualified in business, certified in fibre, stuck in copper, have to keep going ^_^

muppet

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# 381261 17-Sep-2010 13:38

richms: How about the one that goes " how do you think we will go with the government job" - " you dont call a plumber to do an electicians job" or something.

Shoulda pulled that when they had the #fail moment with their tender.

Considering I work for the electrician, I thought this was pretty funny!

And yes, I always yell at the TV "not much bloody good running PAST things now is it? Someone has to splice that fibre!"

I think it says a lot that they felt they had to reply to the initial ads that Vector ran on TV.

[NB: I'm probably biased because I work for Vector. But these comments are 100% my own!]

It looks like I'm using an adblocker. I should consider whitelisting Geekzone in my adblocker or a subscription. The Quick Reply box will appear for me when Geekzone is whitelisted. Hooray for me! If I want to reply to this topic I should click on Compose Reply.

Cymro

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# 381268 17-Sep-2010 13:58

muppet:
richms: How about the one that goes " how do you think we will go with the government job" - " you dont call a plumber to do an electicians job" or something.

Shoulda pulled that when they had the #fail moment with their tender.

Considering I work for the electrician, I thought this was pretty funny!

And yes, I always yell at the TV "not much bloody good running PAST things now is it? Someone has to splice that fibre!"

I think it says a lot that they felt they had to reply to the initial ads that Vector ran on TV.

[NB: I'm probably biased because I work for Vector. But these comments are 100% my own!]

Hmm.

Isn't the proposed build that Vector want a large Auckland shaped slice of doing exactly that?
Running Fibre PAST premises?

cyril7

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# 381277 17-Sep-2010 14:14

Running Fibre PAST premises?

In otherwords to the door

Cyril

old3eyes

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# 381284 17-Sep-2010 14:34

cyril7:
Running Fibre PAST premises?

In otherwords to the door

Cyril

No past the door with no drop off.

Regards,

Old3eyes

graemeh

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# 381288 17-Sep-2010 14:38

webwat: Its ironic that electrical distributors wouldn't want to rely on Chorus for mission critical fibre links to substations etc. As infrastructure companies, electrical distributors are not allowed in the retail market and must have competence in fibre, so a wholesale FTTP rollout is natural for them. In comparison, Telecom still hasn't fulfilled the prerequisite split between retail and wholesale so looks like still talk talk talk. Much of the Telecom fibre in the ground runs between cabinets and exchanges, and all those new ISAMs in cabinets have to pay for themselves.

If Telecom wanted to "walk the talk", they should have started installing best-practice FTTH for every greenfields subdivision in the country 2-3 years ago.

I thought that Telecom was trialling this for some subdivisions and working with WorldXChange to do this?

I know this was done as a pilot (or series of pilots) to work out the best way of doing it.

Unfortunately there is no such thing as "best-practice FTTH", each company has to work out what works best for them. They can't just pick up a manual and say "we'll do it this way". The obstacles are usually in the supporting systems and processes anyway, installing fibre to the house is the easy bit.

graemeh

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# 381294 17-Sep-2010 14:50

Cymro:
muppet:
richms: How about the one that goes " how do you think we will go with the government job" - " you dont call a plumber to do an electicians job" or something.

Shoulda pulled that when they had the #fail moment with their tender.

Considering I work for the electrician, I thought this was pretty funny!

And yes, I always yell at the TV "not much bloody good running PAST things now is it? Someone has to splice that fibre!"

I think it says a lot that they felt they had to reply to the initial ads that Vector ran on TV.

[NB: I'm probably biased because I work for Vector. But these comments are 100% my own!]

Hmm.

Isn't the proposed build that Vector want a large Auckland shaped slice of doing exactly that?
Running Fibre PAST premises?

I assume the proposal also included costs for connecting customers. There's no point in building the network and not actually connecting any customers to it.

Cymro

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# 381300 17-Sep-2010 15:01

graemeh:
I assume the proposal also included costs for connecting customers. There's no point in building the network and not actually connecting any customers to it.

There are 2 models I've seen used so far:

1. As you lay the fibre, canvass the houses you pass and install the drop off/trenching to the actual premise at that time either for free or at a discount.

2. Lay the fibre past the premise and wait for the owner to purchase a fibre based service, then send out a tech to drop the last 10m of fibre (either from overhead or trench) and bill customer for the job.

muppet

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# 381303 17-Sep-2010 15:03

Cymro: Isn't the proposed build that Vector want a large Auckland shaped slice of doing exactly that?
Running Fibre PAST premises?

Well, I know our website is http://www.fibretothedoor.co.nz. Not past the door. But all I was commenting on was that I personally find the ad amusing. Not company strategies.

graemeh

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# 381310 17-Sep-2010 15:10

Cymro:
graemeh:
I assume the proposal also included costs for connecting customers. There's no point in building the network and not actually connecting any customers to it.

There are 2 models I've seen used so far:

1. As you lay the fibre, canvass the houses you pass and install the drop off/trenching to the actual premise at that time either for free or at a discount.

2. Lay the fibre past the premise and wait for the owner to purchase a fibre based service, then send out a tech to drop the last 10m of fibre (either from overhead or trench) and bill customer for the job.

Either way there will be a cost and most likely a subsidy from the "taxpayer".

There are weaknesses with either model. I suspect model 2 is the more realistic, model 1 will be very slow to build the network due to the time taken up splicing fibre to each house that may never be used. Model 1 also has the possibility of exhausting your capacity while still having low penetration due to the large number of unused connections.

Cymro

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# 381319 17-Sep-2010 15:22

muppet:
Cymro: Isn't the proposed build that Vector want a large Auckland shaped slice of doing exactly that?
Running Fibre PAST premises?

Well, I know our website is http://www.fibretothedoor.co.nz. Not past the door. But all I was commenting on was that I personally find the ad amusing. Not company strategies.

Thats my point, there is no difference in strategy at all, just marketing semantics which are obviously working if you think Vectors proposed fibre bid is anything more than laying fibre past premises rather than "into" premises.

muppet

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# 381322 17-Sep-2010 15:30

Cymro: Thats my point, there is no difference in strategy at all, just marketing semantics which are obviously working if you think Vectors proposed fibre bid is anything more than laying fibre past premises rather than "into" premises.

I commend your ability to read things into my comments that I didn't say.

Cymro

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# 381333 17-Sep-2010 15:53

muppet:
Cymro: Thats my point, there is no difference in strategy at all, just marketing semantics which are obviously working if you think Vectors proposed fibre bid is anything more than laying fibre past premises rather than "into" premises.

I commend your ability to read things into my comments that I didn't say.

Sorry, but it's not much of a stretch from "not much bloody good running PAST things now is it? Someone has to splice that fibre!" and "Well, I know our website is http://www.fibretothedoor.co.nz. Not past the door." to say that you percieve one as different to the other.

I hope Vector do win the Auckland bid and run fibre to my door, it's about 50 metres up a steep concrete gradient from the road so rather they micro-trench it than me!

muppet

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# 381335 17-Sep-2010 15:59

Cymro: Sorry, but it's not much of a stretch from "not much bloody good running PAST things now is it? Someone has to splice that fibre!" and "Well, I know our website is http://www.fibretothedoor.co.nz. Not past the door." to say that you percieve one as different to the other.

I hope Vector do win the Auckland bid and run fibre to my door, it's about 50 metres up a steep concrete gradient from the road so rather they micro-trench it than me!

I always laugh at the TV "Great one guys, that live cross was really worthwhile!" and I know that TV3's website is www.tv3.co.nz

Please describe my position on current TV news networks and which one I prefer.

This thread was about a TV ad that I find amusing. I'm not here to comment on either companies strategy or which one is right/wrong/stupid. You can believe you understand my position all you want, but I haven't given one and I don't intend to.

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