Reading more about the ihug sale going on at the moment, I've seen comments predicting that this will only be start. 

 A number of analysts are talking of increased mergers and acquisitions as big players look to enter or strengthen their position in the market and consolidate resources in response to LLU. 

 So what will the marketplace look like a few steps down the line and what are the likely impacts to the average customer?

[Moderator edit (mf): relevant subject)]