It's easy enough discussing them here on a forum, or ordering them online, but when you wander into Dick Smith or PB Technologies etc, how do you ask for one?

As a heavily US influenced indudtry, I imagine the majority would pronounce it "rowter".  But then a US person, when talking about the route they would rive their car, would pronounce that "rowt" - so it's consistent.  We Kiwis would pronounce the car trip "root" and so, to be consistent we should call the little box with lights a "rooter".  Right?

Note, one of the set up instruction videos on unblock-us pronounces it "rooter" too.  I believe they're Canadians.  Does that mean the Canadians are with us on this?  Or should we all just take the easy way and go with the Americans?