mroarsome: I think the majority forget what is like being in a flatting situation... in my flat last year I lived with 4 other boys and being "full time" students had plenty of spare time. We used Vodafone's Unlimited Naked DSL offering towards the end of the year and would easily hit 300+ GB a month. It's not hard when you consider every student seems to have either a xbox/ps3 or both, watches EVERYTHING online either streaming or downloading and a LOT of spare time even if they are doing a double degree triple major. I know students probably aren't the current target market for these companies but I don't think this same scenario is all that uncommon in a family household.
I too was hoping for much larger data caps at a reasonable price, I love the idea that everyone in the household could potentially game and download at the same time (not possible without pulling out your hair on current ADSL technology), with wholesale data rates coming down year after year I don't think its unreasonable to offer consumer plans with data caps in the 100s rather than the 10s of GBs.
A 300GB+ UFB plan for around the $100 mark would be great to see sometime soon (similar to current ADSL offerings), 30GB data cap is more like what our mobile data caps should be!
LOL and I would like the new Audi RS4 to be $20,000 as this would suit me.. I think you are being wildly unrealistic. Just because you use a lot, doesn't necessarily mean you will pay less. If you drove Auckland to Wellington 10 times, would you expect your petrol to get cheaper?
Ultimately companies need to make money as well.