mattwnz:
They probably need to be more specific as different providers have different names for their plans. In fact as the are specifically targeting these other providers they really should be very specific with the plan names, so not to confuse. Some pay monthly plans are prepay as others have said. You have to be very careful when advertising this way.
That's way too much common sense and ethics for people in this industry. No truer words were even spoken than when Theresa Gattung let slip years back that her telco relied on obfuscation.