NZ Television

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#915650 15-Oct-2013 18:45

Cloudy: In all the years we had a license fee I never paid it. Always believed that was what advertising was for. If that had been removed then it would have been a different story.

The advertising profits goes to the owner of the TV channel, it doesn't go to NZ on air. So it pays their staff wages, buying overseas content, broadcasting costs and pays a dividend to the government in the case of TVNZ. The license fee goes directly to NZ on air, and only pays for NZ content. So it is not directly related to advertising that a particualr channel may get.
One of the things that does annoyy me, is that ,much of the content that our licensing fee did pay for back in the 80's and 90's is actually being used on a pay TV channel, heartland TV, and is not avaliable unless you pay skytv. It should be avalaible for free.

DarthKermit

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#915660 15-Oct-2013 19:01

My personal solution is to simply watch less and less broadcast TV. I'd rather go hire a DVD than watch all the dreck they serve up.

I think TV was better when I was a kid in the 1970s with only two channels. There are now 19 channels (plus three radio channels) available on my Freeview presently. Quantity yes. quality, no.

Whatifthespacekeyhadneverbeeninvented?

mattwnz

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#915662 15-Oct-2013 19:03

I find the best content is isn't in prime time. One of the bests program of the week TVNZ play at 11:30pm.

JimmyH

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#915665 15-Oct-2013 19:06

KiwiNZ: Should TVNZ revert to commercial free with a licence fee?

Absolutely not! If they want to follow that model they should put up a paywall, and let me opt in to purchasing their content via subscription of pay-per-view if they can convince me it is value for money. I work for my income and would rather spend it on the entertainment options I value - be it pay tv, netflix, buying a DVD or buying a book. I don't want to be compelled to spend my income on entertainment options that someone thinks I ought to buy, even if it's of no interest to me.

Otherwise we get the "broccoli model" of broadcasting - "we don't care whether it interest you, you have to shut up and pay for it, we've decided it's good for you". "We" of course being a committee of the great and the good - probably sinecures for ex-MPs. So instead of buying the entertainment services I want to buy, I'm compelled to pay for a licence (=forced to buy) the TV that a committee (say made up of Sue Kedgley, Sue Bradford, Peter Dunne, Aaron Gilmore and Chris Carter) collectively decide that I ought to want.

Should TVNZ be sold to private enterprise to get the Beehive nutters out of it ?

Yes please. The sooner the better. Then the Government can do what it ought to do, regulate even-handedly, without a huge conflict of interest as the owner of one of the main broadcasters.

Do we need a third player, a 2 Degrees for TV so to speak ?

There are already three major players (TVNZ, Mediaworks and Sky). It's not a question of whether we "need" more, it's a question of whether the market can support them. I agree that the playing field should be level, but some of the minnows are clearly struggling to find viable business models, while others (Alt TV, Stratos) failed. I certainly don't want any of my tax dollars used to keep them in the game.

There's also increasingly other options - Netflix, Hulu etc - that can be accessed and provide them with competition.

Oh and another thing, for the love Jiminy Cricket can we just get rid of all the reality TV and rubbish talent shows and Shortland Street.

Easily done. If you look closely at your TV remote it has a little button, usually at the top left and labelled "off" or "power". Works a treat for getting rid of all those shows.

MikeB4

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#915677 15-Oct-2013 19:37

JimmyH:
KiwiNZ: Should TVNZ revert to commercial free with a licence fee?

Absolutely not! If they want to follow that model they should put up a paywall, and let me opt in to purchasing their content via subscription of pay-per-view if they can convince me it is value for money. I work for my income and would rather spend it on the entertainment options I value - be it pay tv, netflix, buying a DVD or buying a book. I don't want to be compelled to spend my income on entertainment options that someone thinks I ought to buy, even if it's of no interest to me.

Otherwise we get the "broccoli model" of broadcasting - "we don't care whether it interest you, you have to shut up and pay for it, we've decided it's good for you". "We" of course being a committee of the great and the good - probably sinecures for ex-MPs. So instead of buying the entertainment services I want to buy, I'm compelled to pay for a licence (=forced to buy) the TV that a committee (say made up of Sue Kedgley, Sue Bradford, Peter Dunne, Aaron Gilmore and Chris Carter) collectively decide that I ought to want.

Should TVNZ be sold to private enterprise to get the Beehive nutters out of it ?

Yes please. The sooner the better. Then the Government can do what it ought to do, regulate even-handedly, without a huge conflict of interest as the owner of one of the main broadcasters.

Do we need a third player, a 2 Degrees for TV so to speak ?

There are already three major players (TVNZ, Mediaworks and Sky). It's not a question of whether we "need" more, it's a question of whether the market can support them. I agree that the playing field should be level, but some of the minnows are clearly struggling to find viable business models, while others (Alt TV, Stratos) failed. I certainly don't want any of my tax dollars used to keep them in the game.

There's also increasingly other options - Netflix, Hulu etc - that can be accessed and provide them with competition.

Oh and another thing, for the love Jiminy Cricket can we just get rid of all the reality TV and rubbish talent shows and Shortland Street.

Easily done. If you look closely at your TV remote it has a little button, usually at the top left and labelled "off" or "power". Works a treat for getting rid of all those shows.

when I wrote third party I should have wrote a third party game changing influencer. Media Works does not meet that definition.

Problem with programs like Shorthand street is that TV2 is always running over schedule and being subjected even a few minutes of Shorthand will kill brain cells.

alasta

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#915764 15-Oct-2013 22:15

I think the most interesting aspect of this is how the 'modernised' commercial model for TV will work. Let's face it, the current free-to-air model is probably unsustainable because of the dilution of advertising across so many different media, along with people using recorders to skip ads.

Ultimately delivery of content has to be profitable, so I think the trend of increasing options for paid content will continue. What remains to be seen is how much people are willing to pay, and whether they prefer monthly fees, pay per view, pay per channel, etc.

letmekiwi

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#915868 16-Oct-2013 08:33

How many people pick up the phone to buy insurance from a TV ad? How do you think they measure success of TV ads? I think Freeview being 'FREE' holds the water for the most part, and a lot of people are quitting Sky.

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MikeB4

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#915871 16-Oct-2013 08:42

alasta: I think the most interesting aspect of this is how the 'modernised' commercial model for TV will work. Let's face it, the current free-to-air model is probably unsustainable because of the dilution of advertising across so many different media, along with people using recorders to skip ads.

Ultimately delivery of content has to be profitable, so I think the trend of increasing options for paid content will continue. What remains to be seen is how much people are willing to pay, and whether they prefer monthly fees, pay per view, pay per channel, etc.

I am quite happy with the pay model, what I would like to see is more user choice. Example, one signs up for Sky and you have to take as a minimum the basic package which consists mainly of bargain basement rubbish with a few exceptions. What I would prefer to see is a pick and
mix approach where I can select and pay for only the channels I am interested in...

Example;

FTA's , Living, Food, UKTV, BBC World, BBC Knowledge,Discovery, Movies 1 and Movies Great, Heartland. Sport 1 and 2. SOHO.

Klipspringer

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#915873 16-Oct-2013 08:42

Interesting that Maori TV has not been brought up in this thread.
Yet this channel is the biggest cost to us taxpayers.

IMO Freeview could be a whole lot better if the government just stopped funding Maori TV and instead spent that money on channels which the majority of the population would actually watch.

letmekiwi

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#915874 16-Oct-2013 08:51

But, but... Maori are the only TV station that broadcasts quality NBA games? Seriously, 10x better than what you get on Sky ESPN.

MikeB4

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#915875 16-Oct-2013 08:52

Klipspringer: Interesting that Maori TV has not been brought up in this thread.
Yet this channel is the biggest cost to us taxpayers.

IMO Freeview could be a whole lot better if the government just stopped funding Maori TV and instead spent that money on channels which the majority of the population would actually watch.

Maori Television is a good channel, I mentioned it in the opening post. It is a good example how public television can be done right.

wasabi2k

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#915876 16-Oct-2013 08:56

letmekiwi: How many people pick up the phone to buy insurance from a TV ad? How do you think they measure success of TV ads?

Not to be flippant - but there are entire industries devoted to both the creation and measurement of advertising.

Even if you don't ring them straight away you now know that company X offers insurance and it is cheaper/better/safer. Then when you google insurance and see them you remember that catchy jingle and the emotional attachment you have to it.

Even if you don't realise it, those ads influence you. When asked about brands most people will have a "feeling" about them, even if they have never used that company or its products.

And at the end of the day companies wouldn't spend enormous piles of money on ads that don't work.

wasabi2k

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#915877 16-Oct-2013 08:57

KiwiNZ: Maori Television is a good channel, I mentioned it in the opening post. It is a good example how public television can be done right.

Agree - as long as there are english subtitles for Maori language shows (which most do).

Klipspringer

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#915878 16-Oct-2013 09:00

letmekiwi: But, but... Maori are the only TV station that broadcasts quality NBA games? Seriously, 10x better than what you get on Sky ESPN.

Then why is everybody complaining that freeview in NZ is so bad?
Rather invest all that money in a decent freeview sports channel.
Something thats in HD.

All those Maori only game shows, documentaries etc must be costing us taxpayers a fortune. Instead of asking licensing fees, or privatizing TV, why not just better use the money thats already being thrown into a channel that only a small amount of people actually watch.

tdgeek

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#915881 16-Oct-2013 09:07

Impossible. Many on this thread say this program or that is crap. Thats an individual issue, but you can't categorically state this or that is crap. The national audience possibly doesn't feel that way.

Cost. Many seem to want lots and cheap, that cannot happen in todays world. Lots of ads, subscriptions or not being able to fund expensive content is how it is. The only way I can see many posters here being satisfied is state TV takes over. Pays for all the best content, reduces ads, keeps it super cheap or free. Money is no object and keep it free. Let every taxpayer pay for it. Or charge a Sky at least subscription, the funds have to come from somewhere.

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