I have this aerial at the moment. It used to be combined with a VHF aerial and in the 7-8 years we have been here, it has never worked. Yesterday I took it down, threw away the VHF aerial, and wired the UHF aerial straight to the TV, pointing it in various directions and seeing what happened. To my delight it worked, though the signal strength and quality were low. I put it back up, and pointed it at Kaukau:

I used Google Maps and made a custom map to draw a line so I would know where to point it - there is a big hill in the way, so I've never been completely sure what direction Kaukau is from here.

The result has been good - although this example is pretty bad. The bit error level was in the low hundreds earlier today, and quality and signal strength were both in the teens, which resulted in a watchable picture and the best numbers I got all day after moving it around a bit. Pointing it at kaukau when I actually knew where kaukau was and putting it on the roof made a big difference:

SO, my questions are:
1. Should I angle it up the hill, even just a little? The radio waves I'm picking up aren't coming through the hill, so are they bending and coming down/around the hill and would my aerial therefore pick them up better if angled up, or to the right slightly to meet them? Or am I better to leave it pointing straight at kaukau? Maybe someone has a signal strength meter I could borrow?
2. I will invest in a new aerial - I am under the impression the one I have is not a good choice for where I live. I've seen info suggesting Phased array and was about to get one of those, but then I saw something suggesting a long x-type:
So, this:

vs this:

Also, I presume the higher up I can get it, the better? Any advice appreciated.
Cheers
Julian.