New depths of dumb advertising (Bravo)

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mgeek

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#281441 17-Feb-2021 20:32

Personally I hate any in-program ads that they insist on showing in the bottom corner of screens on Freeview.

Bravo however have just plumbed a whole new depth I haven't seen before.

I recorded Enemy At The Gates from a few nights ago, and started watching it (good film, seen it before). The annoying ad appears bottom right. At first it's just funny how poorly targeted it is - a fairly violent, challenging WW2 film - with an ad promoting 'Real Housewives of Orange County'..!

(Of course I'm not saying that no viewers of Enemy At The Gates would also enjoy such dross as 'Real Housewives...', but the crossover has got to be fairly small I'd imagine)

The weird thing is, the ad is still there minutes later. Then I notice the ad is all white text, which seems an odd choice for visibility.

At which point I think, they haven't have they... fast forward 5 minutes... nope, still there. Fast forward 20 minutes and beyond the 1st ad break... nope, ad is still there!

Stop viewing, delete recording and vow never to record any movie shown on Bravo ever again :-)

Why do these channels think people are exiting on mass to Netflix etc? Do they not connect the viewing experience with people returning (or not)?

I just don't get it.

hsvhel

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#2658713 17-Feb-2021 20:41

Is it possibly a glitch with that add and the recording process. Or does it happen regularly?

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Oblivian

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#2658720 17-Feb-2021 20:49

Three and tvnz do it religiously near their logo. For the last couple of years. Sometimes adding sliders/scrollers.

There are complaints about it all the time. Especially if it's MAFs, The Block, Dream Home, or other such money spinner for them. As they are put full time with the 'coming Thurs' or similar.

You can pick the adbreaks a few seconds out by it's transparency turning solid.

Choice, have full in your face banners across the bottom. Like some American channels.

mgeek

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#2658823 18-Feb-2021 09:51

Yeah, I've seen the hideous creations they've implemented across other channels - and witnessed how carelessly they shoehorn them in (e.g. side now/next banners over speaking actors faces - think that might be Choice, and corner ads blocking subtitled speech!). This is the first time I've seen an ad that didn't go away after a few seconds though. Whoever thought that was a good idea during a movie (presumably the whole movie too!) should be actively seeking alternative employment.

mgeek

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#2658825 18-Feb-2021 09:55

hsvhel:

Is it possibly a glitch with that add and the recording process. Or does it happen regularly?

Looks like it was intended. Although based on the targeting, who knows :-)

It's the first time I've ever seen it, but then I don't think there's anything we ever watch on Bravo TV (can't recall ever recording a movie from Bravo before), so it could be their normal.

MadEngineer

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#2658835 18-Feb-2021 10:26

And they wonder why ratings are dropping https://stoppress.co.nz/news/free-air-ratings/amp/

You're not on Atlantis anymore, Duncan Idaho.

frankv

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#2658836 18-Feb-2021 10:26

It's really time the regulators started deal with these in-program ads. They'll just get worse until they do.

My view is that *all* ads should be counted for the cap on %age time, rated by the amount of screen space the they use. So a 30 second in-program ad that occupies 10% of the screen counts as 3 seconds of full-screen advertising. And that trailers and teasers and TV channel promotional stuff should also be counted as advertising.

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ADKM

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#2658848 18-Feb-2021 11:02

Forget TV. They're a pack of morons. Alternatives exist where you can enjoy watching a show.

Rikkitic

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#2658849 18-Feb-2021 11:03

Why bother? Broadcast TV is dead. I don't know any young person who is even able to receive it. One had a TV in the room displaying YouTube from her computer. The antenna connection was next to it. She had never bothered to plug it in.

Commercial broadcasters here live in a fantasy world. When the last of their viewers die of old age, they will just keep pumping commercials into the void. What I don't understand is why anyone pays them for this.

Plesse igmore amd axxept applogies in adbance fir anu typos

Rikkitic

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#2658853 18-Feb-2021 11:06

MadEngineer: And they wonder why ratings are dropping https://stoppress.co.nz/news/free-air-ratings/amp/

That link is five years old!

Plesse igmore amd axxept applogies in adbance fir anu typos

dafman

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#2658898 18-Feb-2021 11:13

frankv:

It's really time the regulators started deal with these in-program ads. They'll just get worse until they do.

Forget the regulators, just vote with your feet.

Yesterday 7.30pm, this was the utter cr*p showing on our three main channels:

TV1. Five Gold Rings

TV2. The Bachelorette

TV3. Holey Moley

Definitive evidence that our species is officially doomed.

ezbee

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#2658927 18-Feb-2021 12:26

I noticed the same thing.

I was also struck by the sheer size of this notice as well, between 1/4 and 1/3 height of screen.

Made it impossible to view, so bailed.

Yes with local TV, broadcast or Freeview streaming fighting for viewership, well.

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MadEngineer

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#2659940 19-Feb-2021 17:58

Rikkitic:

MadEngineer:

And they wonder why ratings are dropping https://stoppress.co.nz/news/free-air-ratings/amp/

That link is five years old!

The age of the article doesn't change anything and that's my point. It's been well known and the drops are still the same.

FTA on-demand has slowly been increasing however. The on-demand content does still have advertising but much less. If they want to continue the upward trend with on-demand services then they need to keep the advertising fair on that platform also.

You're not on Atlantis anymore, Duncan Idaho.

Journeyman

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#2659957 19-Feb-2021 19:13

frankv:

It's really time the regulators started deal with these in-program ads. They'll just get worse until they do.

My view is that *all* ads should be counted for the cap on %age time, rated by the amount of screen space the they use. So a 30 second in-program ad that occupies 10% of the screen counts as 3 seconds of full-screen advertising. And that trailers and teasers and TV channel promotional stuff should also be counted as advertising.

Why does this need to be regulated?