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freitasm

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#88396 15-Aug-2011 14:28
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Just received:


Very soon, many Kiwis will have a new niggling worry when they think about their Internet when the Copyright (Infringing File Sharing) Amendment Act 2011 comes into effect.

TelstraClear respects copyright and supports the ability of rights owners to realise value from their intellectual property. But a business model that has to be propped up by specific legislation in this way is flawed and needs to change.

In 2009 we led the charge in opposing plans that could have seen customer internet accounts disconnected without proof of copyright abuse. The new law addresses that particular issue (at least for now).

What it will not do is provide copyright owners with the redress they are seeking. It may encourage parents to take more notice of what their kids are doing online, and that’s a good thing. But it won’t stop those who really want content from getting it.

The problem is that much of what Kiwis want simply isn’t available to buy here.

We know, because in 2009 we ran an online survey of more than 1000 Kiwis to find out why they download copyrighted content. They told us they’re tired of paying too much, and waiting too long.

They view the packaging and distribution of physical copies of music, movies and games as unnecessary and costly, and claim the business model is outdated and out-of-touch.

These are the opinions of the ‘now’ generation, and the growing population that has never experienced the world without a TV the internet, and the freedom this offers.

New Zealand’s distance from the source of much content has been conquered by online access, but simply making it available online while retaining old price structures and wait times doesn’t work.

Three main themes emerged from our survey on how to reconcile the financial needs of artists with Kiwis’ expectations for affordable, new and rare content.

Respondents suggested building a stronger direct connection between the artist and end-user to reduce the old-world overheads and online purchase price.

A try-before you buy mechanism was proposed. For example, tier access with free low-res video and music and pay access for high quality versions. Content supported by advertising and user/fan supported content were also suggestions that came out of our survey.

Finally, they said, change the scope of the copyright laws and focus on those who seek to make a profit from the illegal copying and on-selling of content.

As stated, TelstraClear respects copyright, but we respect the ever-changing needs of our customers too. At present, they are being denied the freedom to choose by companies intent on propping-up old world business models.

Rather than investing in innovative ways to legally provide people with the content they want, whether music or movies, pictures or programmes, these companies choose to pressure governments into legislating.

Instead of bringing in a law that we believe will not and cannot work, our government should be breaking monopolies, allowing personal choice and letting New Zealanders experience information and entertainment when the rest of the world does.

Instead, it has chosen to introduce a law that could turn ordinary Kiwis into law-breakers.

Allan Freeth
Chief Executive, TelstraClear

 
 




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chiefie
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  #506819 15-Aug-2011 14:42
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Well said statement..

Now, Hollywood and FACTNZ let Apple brings in TV series and wider movies selection on iTunes! Get on with the time, your aged business model has no future - literally!




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lokhor
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  #506838 15-Aug-2011 15:05
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I really wish we had things like Netflix and Hulu coming here but it seems increasingly unlikely :(

I think it's a bit silly that many MPs don't even know or care about what the modern age of NZers want.   




All comments are my own opinion, and not that of my employer unless explicitly stated.


ChrisNZL
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  #506863 15-Aug-2011 15:42
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lokhor: I think it's a bit silly that many MPs don't?even know or care about what the modern age of NZers want. ??

Vote for the ones that do ;)




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  #506878 15-Aug-2011 15:58
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ChrisNZL:
lokhor: I think it's a bit silly that many MPs don't?even know or care about what the modern age of NZers want. ??

Vote for the ones that do ;)


+1

Gareth Hughes (Green Party) on Twitter (@GarethMP) is worth a follow as he is constantly challenging the government on this issue

petes117
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  #506879 15-Aug-2011 15:59
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Well said Telstraclear! Summed it up perfectly.

Jarno
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  #506895 15-Aug-2011 16:18
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I am pleasantly surprised that the chief executive of a major telco makes such an official statement. Well done!

Now, what steps can be taken to at least try and get a Hulu or a Netflix or an iTunes established here? Could the major ISPs come together and publicly lobby the rights holders to allow them?

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  #506904 15-Aug-2011 16:43
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Excellent statement getting right to the point, I'm rapidly becoming a fan of Bandcamp as a way to purchase music, more money to the artists and I don't have to install Itunes, every band should be on there.
If there was something similar to Bandcamp for movies then I would jump on that, I've got a few hundred dvd's and would far prefer having them all on hdd in a legitimate non drm format.

 
 
 

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  #506911 15-Aug-2011 16:54
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DjShadow:

+1

Gareth Hughes (Green Party) on Twitter (@GarethMP) is worth a follow as he is constantly challenging the government on this issue


Frankly I'm surprised he's not on here too, He has posted on Reddit.com doing one of those IAmA discussions opening himself up for anyone wanting to ask him questions.
Pretty sharp guy from everything I've seen.

hatchi
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#506948 15-Aug-2011 18:31
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ChrisNZL:
lokhor: I think it's a bit silly that many MPs don't?even know or care about what the modern age of NZers want. ??

Vote for the ones that do ;)


You show me a mp that does an I will.

Screeb
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  #506973 15-Aug-2011 19:42
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Finally, something Allan Freeth and I can agree on. Now, what's he going to do about it? Besides a lot of words trying to make himself look like a hero to consumers. Is TelstraClear going to make the notice process as difficult as it can? (I've heard there are ways to make it very impractical for large-scale claims) Then again, given how TelstraClear "functions", it's likely to be a shambles anyway ;)

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  #506975 15-Aug-2011 19:47
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I've made mention to Gareth Hughes MP via Twitter of this thread, might show up....not sure

Skolink
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  #507011 15-Aug-2011 21:00
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Screeb: Is TelstraClear going to make the notice process as difficult as it can? (I've heard there are ways to make it very impractical for large-scale claims) Then again, given how TelstraClear "functions", it's likely to be a shambles anyway ;)


Well they did back when the scheme first came in and was voluntary. Xnet sent me notices for things I had supposedly downloaded (I had partially downloaded some). TelstraClear on the other hand declared they would have no part in it, which was one of the reasons I switched back to them.

lokhor
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  #507013 15-Aug-2011 21:02
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Skolink:
Screeb: Is TelstraClear going to make the notice process as difficult as it can? (I've heard there are ways to make it very impractical for large-scale claims) Then again, given how TelstraClear "functions", it's likely to be a shambles anyway ;)


Well they did back when the scheme first came in and was voluntary. Xnet sent me notices for things I had supposedly downloaded (I had partially downloaded some). TelstraClear on the other hand declared they would have no part in it, which was one of the reasons I switched back to them.


This happened to me with Xnet and partial downloads as well. I left them promptly.  




All comments are my own opinion, and not that of my employer unless explicitly stated.


Flippikat
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  #507102 16-Aug-2011 07:57
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Jarno: I am pleasantly surprised that the chief executive of a major telco makes such an official statement. Well done!

Now, what steps can be taken to at least try and get a Hulu or a Netflix or an iTunes established here? Could the major ISPs come together and publicly lobby the rights holders to allow them?



Just to put another angle on this statement.. I wonder how many internet users will get spooked by the new law, stop downloading and downgrade their internet plans to a cheaper deal with a lower monthly data cap?

The  telcos wouldn't like it - so in their interest, they really do need a legal alternative to replace illegal downloads.   

More legal content could keep more people on the higher value plans, and might even attract people to them that weren't buying them before.

Call it cynical, but I'm thinking there's more than meets the eye in that press release.


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  #507137 16-Aug-2011 09:33
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Flippikat:
Jarno: I am pleasantly surprised that the chief executive of a major telco makes such an official statement. Well done!

Now, what steps can be taken to at least try and get a Hulu or a Netflix or an iTunes established here? Could the major ISPs come together and publicly lobby the rights holders to allow them?



Just to put another angle on this statement.. I wonder how many internet users will get spooked by the new law, stop downloading and downgrade their internet plans to a cheaper deal with a lower monthly data cap?

The  telcos wouldn't like it - so in their interest, they really do need a legal alternative to replace illegal downloads.   

More legal content could keep more people on the higher value plans, and might even attract people to them that weren't buying them before.

Call it cynical, but I'm thinking there's more than meets the eye in that press release.



The above was my immediate take on the release when I read it yesterday. There is no reason for TelstraClear to lie down and allow its business to be impacted.

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