networkn:
If you aren't a subsciber why do you care? Lots of people like Sky and find it reasonable value.
Apparently the 93,000 ex-subscribers estimated by Sky don't see the same reasonable value as you.
Even tdgeek, who has staunchly waved his Sky flag alongside you on GZ these last few years, has stated on this thread that he is now considering leaving.
Not too far from now, I can see a future when parents will tell their kids "I remember when we used to pay over $100 a month for the privilege of watching cable tv, clogged with adverts, in crappy definition" in the same fond way we now tell our kids about milk bottles, music cassettes and everything else that has passed into a bygone age.