Jaxson:
ockel:
Their pricing is kept in check by other players that buy sports rights and offer them in the market. There are examples of this over the last few years. So there has not been and is not a monopoly. There are no exclusions for other players to bid for and offer sports in the NZ market. Whether those players can make a profit remains to be seen. But similarly whether the general entertainment offerings can be profitable also remains to be seen - they are in the same boat, albeit with deeper pockets. There is nothing to stop Lightbox from acquiring and offering sport - oh, wait.... they did that! I think thats what you call alternative competition in that market sector.
This has only happened recently because broadband/fibre has opened an alternative comms path.
The reality remains though, that you've ended up with a giant in the arena, preventing other startups from being able to compete. That's good business on Sky's part, but it has meant that there have been literally no alternative options for customers to purchase their sporting provider from. As above, this is changing now that an alternative distribution method has been implemented, but still doesn't escape the situation of Sky NZ winning all the local rights in NZ, bar some minority sports that one or two providers have now successfully won.
It's changing now, which is good to see, but Sky had it very easy for a very long time. I'm not knocking them for being successful, but I do think they were allowed to roam free and unchallenged over the last 20 years or so.
Yeah, but Sky isn't winning the sports deals, its bidding for them. Soccer, golf, cricket, they have gone and come back. This is a very very small country, paying gazillions for a sports feed and recouping the money is a hard sell.