Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.




33 posts

Geek


#57075 2-Feb-2010 15:46
Send private message

Here's an idea for cricket on Sky (as a hopeful but pessimistic Sky subscriber and cricket lover):

There are approximately 100000 Indians in New Zealand.  If you assume 40,000 households, (based on 2.5 ppl per household), and Sky penetration of 40% - reflecting generally higher than average socioeconomic status, that gives total Indian households that have Sky of 12,000. 

Now say, of those 16,000 households, approximately 50% are interested in purchasing a cricket channel - exclusively showing Indian cricket, including matches played in India and overseas, would Sky make its money?

At $400p.a. or $33/month on top of the additional subscription (based on a completely unscientific poll of the Indians I've spoken to over the last 2 months and the price they would be interested in paying), that results in additional revenues of $3.2m a year.  Would it be enough for Sky to set up a "cricket channel" and buy the rights for series played by the Indian cricket team?

Keep in mind that this is just the existing customer base, and doesn't include the number of people would sign up for this service.  I heard Direct TV in the US started something similar and its customer numbers went up dramatically.

Any comments?

Create new topic
1572 posts

Uber Geek

Trusted

  #295587 2-Feb-2010 23:22
Send private message

or even a dedicated "cricket" channel with all matches be it india or NZ/AUS matches. i'd deff pay more for that





103 posts

Master Geek


  #295677 3-Feb-2010 12:17
Send private message

This sounds like a good and viable idea although I do think that it should include as many of the test playing nations as possible. Have you tried suggesting this to SKY, Im sure we would be intersted in reading their response. Perhaps the $33/month might be a bit steep, Personally I would be prepared to pay about half that, but Im probably not as fanatical a cricket follower as some.

 
 
 
 


2896 posts

Uber Geek

Trusted
Lifetime subscriber

  #295682 3-Feb-2010 12:27
Send private message

I think if it was a dedicated cricket channel (similar to the Rugby channel) you could really widen the potential audience. My wife would be into it but would probably only pay the same amount as the Rugby channel.




My views (except when I am looking out their windows) are not those of my employer.

199 posts

Master Geek


  #295686 3-Feb-2010 12:33
Send private message

Nikoftime: This sounds like a good and viable idea although I do think that it should include as many of the test playing nations as possible. Have you tried suggesting this to SKY, Im sure we would be intersted in reading their response. Perhaps the $33/month might be a bit steep, Personally I would be prepared to pay about half that, but Im probably not as fanatical a cricket follower as some.


I agree, $33/month is steep, now $10/month and its game on...

1572 posts

Uber Geek

Trusted

  #295689 3-Feb-2010 12:49
Send private message

i'd deff get rid of movies to upgrade to a cricket channel :) in HD OFc.





21 posts

Geek


  #296596 6-Feb-2010 12:22
Send private message

You could do the same thing for football, what I wouldn't pay for a dedicated football channel with more European games on....

1572 posts

Uber Geek

Trusted

  #296597 6-Feb-2010 12:31
Send private message

lukei1: You could do the same thing for football, what I wouldn't pay for a dedicated football channel with more European games on....
 

in HD





 
 
 
 


192 posts

Master Geek


  #296601 6-Feb-2010 12:53
Send private message

l43a2:
lukei1: You could do the same thing for football, what I wouldn't pay for a dedicated football channel with more European games on....
 

in HD



same here i so hope it happens sometime soon. i hope the world cup this year is in HD. would be nice if they have dedicated worldcup channel for it



33 posts

Geek


  #296972 8-Feb-2010 09:35
Send private message

Mate you'd be lucky to get the matches in widescreen, let alone HD! Most matches in the sub continent are still broadcast in 4:3.

On a related front, I am going to email Kevin Cameron, director of progamming at Sky, and see what he says. Probably will get a standard response, but no harm in trying.

1705 posts

Uber Geek

Trusted

  #297058 8-Feb-2010 14:11
Send private message

they could just allow us to add Setanta, which show most of India's home series', and also lots of European football. They can just pull the signal off Optus D2 and rebroadcast it.

I'd pay more for extra cricket. Sky's coverage of overseas series other than Australia seems even worse than usual right now.



33 posts

Geek


  #297059 8-Feb-2010 14:15
Send private message

I thought Setanta was defunct?

But you're right. In the past Sky used to show matches from South Africa as well. Its a shame we had to miss a cracker of a series like the one against England.

1572 posts

Uber Geek

Trusted

  #297061 8-Feb-2010 14:16
Send private message

yea Setanta sports would be awesome.





Create new topic



Twitter and LinkedIn »



Follow us to receive Twitter updates when new discussions are posted in our forums:



Follow us to receive Twitter updates when news items and blogs are posted in our frontpage:



Follow us to receive Twitter updates when tech item prices are listed in our price comparison site:





News »

Intel introduces 10th Gen Intel Core H-series for mobile devices
Posted 2-Apr-2020 21:09


COVID-19: new charitable initiative to fund remote monitoring for at-risk patients
Posted 2-Apr-2020 11:07


Huawei introduces the P40 Series of Android-based smartphones
Posted 31-Mar-2020 17:03


Samsung Galaxy Z Flip now available for pre-order in New Zealand
Posted 31-Mar-2020 16:39


New online learning platform for kids stuck at home during COVID-19 lockdown
Posted 26-Mar-2020 21:35


New 5G Nokia smartphone unveiled as portfolio expands
Posted 26-Mar-2020 17:11


D-Link ANZ launches wireless AC1200 4G LTE router
Posted 26-Mar-2020 16:32


Ring introduces two new video doorbells and new pre-roll technology
Posted 17-Mar-2020 16:59


OPPO uncovers flagship Find X2 Pro smartphone
Posted 17-Mar-2020 16:54


D-Link COVR-2202 mesh Wi-Fi system now protected by McAfee
Posted 17-Mar-2020 16:00


Spark Sport opens its platform up to all New Zealanders at no charge
Posted 17-Mar-2020 10:04


Spark launches 5G Starter Fund
Posted 8-Mar-2020 19:19


TRENDnet launches high-performance WiFi Mesh Router System
Posted 5-Mar-2020 08:48


Sony boosts full-frame lens line-up with introduction of FE 20mm F1.8 G large-aperture ultra-wide-angle prime Lens
Posted 5-Mar-2020 08:44


Vector and Spark teamed up on smart metering initiative
Posted 5-Mar-2020 08:42



Geekzone Live »

Try automatic live updates from Geekzone directly in your browser, without refreshing the page, with Geekzone Live now.


Support Geekzone »

Our community of supporters help make Geekzone possible. Click the button below to join them.

Support Geezone on PressPatron



Are you subscribed to our RSS feed? You can download the latest headlines and summaries from our stories directly to your computer or smartphone by using a feed reader.

Alternatively, you can receive a daily email with Geekzone updates.