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Topic # 57075 2-Feb-2010 15:46
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Here's an idea for cricket on Sky (as a hopeful but pessimistic Sky subscriber and cricket lover):

There are approximately 100000 Indians in New Zealand.  If you assume 40,000 households, (based on 2.5 ppl per household), and Sky penetration of 40% - reflecting generally higher than average socioeconomic status, that gives total Indian households that have Sky of 12,000. 

Now say, of those 16,000 households, approximately 50% are interested in purchasing a cricket channel - exclusively showing Indian cricket, including matches played in India and overseas, would Sky make its money?

At $400p.a. or $33/month on top of the additional subscription (based on a completely unscientific poll of the Indians I've spoken to over the last 2 months and the price they would be interested in paying), that results in additional revenues of $3.2m a year.  Would it be enough for Sky to set up a "cricket channel" and buy the rights for series played by the Indian cricket team?

Keep in mind that this is just the existing customer base, and doesn't include the number of people would sign up for this service.  I heard Direct TV in the US started something similar and its customer numbers went up dramatically.

Any comments?

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  Reply # 295587 2-Feb-2010 23:22
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or even a dedicated "cricket" channel with all matches be it india or NZ/AUS matches. i'd deff pay more for that




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  Reply # 295677 3-Feb-2010 12:17
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This sounds like a good and viable idea although I do think that it should include as many of the test playing nations as possible. Have you tried suggesting this to SKY, Im sure we would be intersted in reading their response. Perhaps the $33/month might be a bit steep, Personally I would be prepared to pay about half that, but Im probably not as fanatical a cricket follower as some.

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  Reply # 295682 3-Feb-2010 12:27
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I think if it was a dedicated cricket channel (similar to the Rugby channel) you could really widen the potential audience. My wife would be into it but would probably only pay the same amount as the Rugby channel.




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  Reply # 295686 3-Feb-2010 12:33
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Nikoftime: This sounds like a good and viable idea although I do think that it should include as many of the test playing nations as possible. Have you tried suggesting this to SKY, Im sure we would be intersted in reading their response. Perhaps the $33/month might be a bit steep, Personally I would be prepared to pay about half that, but Im probably not as fanatical a cricket follower as some.


I agree, $33/month is steep, now $10/month and its game on...

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  Reply # 295689 3-Feb-2010 12:49
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i'd deff get rid of movies to upgrade to a cricket channel :) in HD OFc.




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  Reply # 296596 6-Feb-2010 12:22
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You could do the same thing for football, what I wouldn't pay for a dedicated football channel with more European games on....

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  Reply # 296597 6-Feb-2010 12:31
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lukei1: You could do the same thing for football, what I wouldn't pay for a dedicated football channel with more European games on....
 

in HD




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  Reply # 296601 6-Feb-2010 12:53
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l43a2:
lukei1: You could do the same thing for football, what I wouldn't pay for a dedicated football channel with more European games on....
 

in HD



same here i so hope it happens sometime soon. i hope the world cup this year is in HD. would be nice if they have dedicated worldcup channel for it



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  Reply # 296972 8-Feb-2010 09:35
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Mate you'd be lucky to get the matches in widescreen, let alone HD! Most matches in the sub continent are still broadcast in 4:3.

On a related front, I am going to email Kevin Cameron, director of progamming at Sky, and see what he says. Probably will get a standard response, but no harm in trying.

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  Reply # 297058 8-Feb-2010 14:11
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they could just allow us to add Setanta, which show most of India's home series', and also lots of European football. They can just pull the signal off Optus D2 and rebroadcast it.

I'd pay more for extra cricket. Sky's coverage of overseas series other than Australia seems even worse than usual right now.



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  Reply # 297059 8-Feb-2010 14:15
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I thought Setanta was defunct?

But you're right. In the past Sky used to show matches from South Africa as well. Its a shame we had to miss a cracker of a series like the one against England.

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  Reply # 297061 8-Feb-2010 14:16
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yea Setanta sports would be awesome.




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