StarBlazer: That's the point though, to get the content I have to say that I am a resident of the US or UK etc - therefore am I avoiding paying GST. I guess what it will depend on is whether the company also operates from NZ, like Netflix. .
I wonder if it has anything to do with the TPP, and changing the law on this now to soften the blow of a TPP clause. Essentially it looks like it may prevent people signing up to paid services that aren't available to the NZ market, unless you use some form of geo blocker. I guess people could send the govermnet a cheque for the GST amount? I am all for paying GST on imported stuff.