It says steaming is competitive, which they say is good, which it is. They seem to have a nice collection, new movies, older movies, Kiwi movies
But if Netflix is $15 per month how can you charge $6-95 for a new movie and $1 for older ones?
Yes, new movies are not on NF, and casual users might find $1 for older ones ok, but that is "From $1". Older but popular movies may be $2-95 or so?
As a business proposition it seem to me they will pick up just a few bits and pieces of revenue. If their overheads are low, and they pay for rights on a per view basis maybe it will work, but it seems more like a hobby business than a serious contender.