Air New Zealand Airpoints: Mercury, Z Energy and Foodstuffs

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#1640893 26-Sep-2016 20:00

Just got an email from air nz, they're sending out a new airpoints card for use at the airpoints partners from the 17th of October.

freitasm

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#1640895 26-Sep-2016 20:01

Does it replace the OneSmart card?

JarrodM

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#1640898 26-Sep-2016 20:06

freitasm:
Does it replace the OneSmart card?

There is no sign of OneSmart on the picture of the card in the email and no mention of it in the body of the email

Edit: text from the email

New card, new opportunities.

With a number of new partners, like Mercury, Z, New World and Mitre 10 recently welcomed into the Airpoints™ family, opportunities to earn Airpoints Dollars™ will soon be everywhere you look – online, in the air and especially on the ground. And from Monday 17 October, your new Airpoints card will let you reach out and take them.

Your new card will be with you in the next couple of weeks and you'll be able to use it to earn Airpoints Dollars with our programme partners from 17 October. Until then, keep using your existing card until the new one arrives.

Some things stay the same.

Your Airpoints number will remain the same as it's always been. So if you have your number registered against any upcoming flights, there's no need to change a thing.

Keep an eye on your letterbox for your new card and remember, Airpoints are yours for the taking.

freitasm

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#1640899 26-Sep-2016 20:08

Great. I hope is not another card.

Do they explain where you can use it or still no word on this?

The whole transition on Air NZ, New World and Z has been extremely badly managed and communicated.

Oblivian

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#1640903 26-Sep-2016 20:21

Given my new New World Airpoints, And someone elses New World Flybuys card. I'm guessing it'll be another card or replacement of it :) With a different type of barcode to split reference away from the normal FB account and potentially to it's own identity.

Stocard is clever, you add a 'flybuys' barcode, and its able to check online and translate the barcode back to the full 6014.. merchant number. Similarly an 'AirNZ' barcode comes back to a similar one but your airpoints number proceeding. Time will tell

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#1640932 26-Sep-2016 21:08

freitasm: Great. I hope is not another card.

Do they explain where you can use it or still no word on this?

The whole transition on Air NZ, New World and Z has been extremely badly managed and communicated.

Replaces the current OneSmart with a new one, no doubt removing reference to flybuys and introducing whatever will used to identify the member as part of airpoints loyalty programme... which I expect will be a different number embedding the airpoints number in the whole string.

Yawn.

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#1640952 26-Sep-2016 22:14

From my email today:

"You may notice some of your friends and family receiving their new Airpoints™ cards over the next week or two. Your new card will be with you in the near future.
Because you have used OneSmart in the past, your new Airpoints card will also be a OneSmart™ card. With all the exciting new partners joining the Airpoints family, we are also taking the opportunity to review and refresh the OneSmart programme.
In the meantime, there's no need to wait to take advantage of all the great things happening with Airpoints. Keep using the card you have to earn Airpoints Dollars™ with our programme partners and make the most of your OneSmart Account. We'll be in touch when your new card is on its way."

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Oblivian

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#1640957 26-Sep-2016 22:22

PhantomNVD: From my email today:

"You may notice some of your friends and family receiving their new Airpoints™ cards over the next week or two. Your new card will be with you in the near future.
Because you have used OneSmart in the past, your new Airpoints card will also be a OneSmart™ card. With all the exciting new partners joining the Airpoints family, we are also taking the opportunity to review and refresh the OneSmart programme.
In the meantime, there's no need to wait to take advantage of all the great things happening with Airpoints. Keep using the card you have to earn Airpoints Dollars™ with our programme partners and make the most of your OneSmart Account. We'll be in touch when your new card is on its way."

Would you look at that. Individualised. No similar reference since I've never activated it :)

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#1641019 27-Sep-2016 04:47

It's interesting they're not giving everybody a OneSmart card. I wonder if that's due to the cost of a card with it built in since they've having to replace them all?

The whole changeover has been a shambles. I have never even got a New World clubcard and there is no real understanding of how Z and New World will actually manage two very different loyalty programs.

Giving APD earn will be easy for both - you simply use your Club Card at NW and nominate the earn program, and at Z you'll simply scan your new Airpoints card. What happens however with promotions? When NW offer a Fly Buys promotion with bonus Fly Buys points on a product will they also offer a bonus for Airpoints customers? Likewise what will happen at Z where there focus right now is fuel discounting for Fly Buys customers. Will this discount also apply for Airpoints customers? Z can't tell you right now.

timmmay

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#1641037 27-Sep-2016 07:50

New World sent me a card, Air New Zealand sent me a card, I already have Flybuys and Onecard. They can all go jump, why would I want four loyalty cards in my wallet? They need to get their act together and develop one card that works for all programs. I'll probably stick with what I have and toss the new ones in a drawer.

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#1641045 27-Sep-2016 08:36

timmmay:

New World sent me a card, Air New Zealand sent me a card, I already have Flybuys and Onecard. They can all go jump, why would I want four loyalty cards in my wallet? They need to get their act together and develop one card that works for all programs. I'll probably stick with what I have and toss the new ones in a drawer.

The problem is doing that poses challanges.

The Airpoints card has OneSmart on it. This means it has to have a barcode for the FlyBuys number rather than use the magstripe which is for the credit card functionality (it does have your Airpoints number in it but on a different layer). A single solution is a lot harder than you think.

New World want to issue their own Club Card because for the first time ever they can actually track individual customers. Fly Buys gave them limited ability to do this - they knew the Fly Buys # of a customer, but didn't know who that customer was. Having this data allows far more customisation and the ability to contact customers directly with promotions and deals.

PolicyGuy

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#1641076 27-Sep-2016 09:37

sbiddle:

New World want to issue their own Club Card because for the first time ever they can actually track individual customers. Fly Buys gave them limited ability to do this - they knew the Fly Buys # of a customer, but didn't know who that customer was. Having this data allows far more customisation and the ability to contact customers directly with promotions and deals.

That will make the NW Club Card the same as the Countdown One Card - of far more use to the retailer than to the consumer unless you do all your shopping at the one supermarket.

The big advantage of the wider-spread 'loyalty' cards is the opportunity to earn a few points here and a few points there and have them accumulate into something actually redeemable.
Looks to me like FlyBuys may be on its way out with Air NZ moving in with AirPoints cards at New World and Z Energy - I'd think these would be the two highest-use merchants (if not the highest-value) for FlyBuys. Air NZ looks to be forcing its way further across the value chain both as a brand-prominence exercise and as a way to squeeze air travel competitors into reduced market power.

It's almost like Air NZ suddenly realised that they are the 500kg gorilla of the retail market in NZ and can afford to stamp out a bigger clearing for themselves in the jungle - pity about the smaller creatures rustling about in the undergrowth that get squished in the process.

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#1641078 27-Sep-2016 09:41

sbiddle:

timmmay:

New World sent me a card, Air New Zealand sent me a card, I already have Flybuys and Onecard. They can all go jump, why would I want four loyalty cards in my wallet? They need to get their act together and develop one card that works for all programs. I'll probably stick with what I have and toss the new ones in a drawer.

The problem is doing that poses challanges.

The Airpoints card has OneSmart on it. This means it has to have a barcode for the FlyBuys number rather than use the magstripe which is for the credit card functionality (it does have your Airpoints number in it but on a different layer). A single solution is a lot harder than you think.

New World want to issue their own Club Card because for the first time ever they can actually track individual customers. Fly Buys gave them limited ability to do this - they knew the Fly Buys # of a customer, but didn't know who that customer was. Having this data allows far more customisation and the ability to contact customers directly with promotions and deals.

AirNZ has withdrawn from FB lock stock and 2 smoking. I imagine that would mean they can't continue to use the system setup to use ghost FB numbers to record transactions and convery them to FB to convert to Airpoints - it sounds like something new is coming.

The only anachronisms of choosing whether to earn FB or APD with New World simply goes now. That munge-up doesn't exist. Instead, we're going to get 'Do you have FB or Airpoints?' at the counter, and the occasional 'no you can't use both' anymore.

The Loyalty programmes are fracturing along functional lines; if you're someone who values shopping reward and uses NW, thats easy. I have a Countdown card, but for 3 years have seen no benefit from it at all. Ever. If you're into flights, then AirNZ. and if you're into anything else, well...

I don't know if Airpoints is worth it anymore. Or Hotpoints. or any of these programmes, they all feel devalued and just a have.

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#1644680 3-Oct-2016 12:56

This is the first I heard about it (yesterday) after hearing about the One Card / AA scheme.

Don't see much changes. You can already designate the AirNZ card to earn APD instead of Flybuys. Now that AirNZ have their own programme (with others) and not Flybuys.

We don't really use New World anyway cos they are more expensive and less things like whole fish etc. They do have nice prepared cuts etc. We also don't use Z Energy now cos the AA Smartfuel gives a higher discount when they have their 10cpl promotions. Their previous 6cpl + triple flybuys didn't cut it.

FWIW

1 Flybuys per 20L of fuel $40 = 16c of AirNZ worth. Triple Flybuys = ($0.16 x 3) = ~$0.50 saving + 6cpl $1.20 (20Lx $0.06). Total of $1.70 off $40 of fuel (20L). AA Smartfuel's 10cpl with 20L of fuel = $2.00. But because you can accumulate them up and use them later it goes further. In the past we have managed to get 98% of our fuel purchases with 10cpl. We fuel each 2 weeks so that helps.

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#1644767 3-Oct-2016 14:59

I expect we'll see more and more of this kind of thing as credit card merchant rates will inevitably go the way of Australia and be limit well below what they are now, particularly for premium tier cards. That will kill (or at lease mame) the loyalty programs tied to card spend, but merchants will be being tapped on the shoulder by the likes of Air NZ who currently make big money selling points to banks to give to customers in loyalty programs.

Agree with the sentiment here that I don't want a new card for every business I shop with.

Perhaps this is actually an opportunity for Flybuys to reset themselves and once again become the loyalty provider, but in closer partnership with both Air NZ (and other airlines), and the retailers.

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