I have a sony 70" LCD and I just feel its washed out.
I was standing in one of the stores the other day and I saw the 65" and its mind blowingly bright and vibrant and perhaps a little saturated, but its TV, thats what you want along with HDR, the 4k does nothing for me 1440p is as high as I can notice a difference.
I see the KD55 OLED is $2800 so they are clearly slowly reducing in price.
I remember plasmas and their price drop, was almost over night. Im wondering if OLED will be sudden.