Telecom New Zealand to be renamed Spark

Forums › Spark New Zealand (including Skinny and BigPipe) › Telecom New Zealand to be renamed Spark

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Networkn
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#991652 21-Feb-2014 09:59

Interestingly speaking to clients this morning, not a single bit of positive feedback about it. Most feel if they dropped the prices of the landlines they would get better return on investment for it :)

tardtasticx

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#991653 21-Feb-2014 10:01

Panacea: So grammatically, Spark is a verb (and a noun). Changing the name indicates Telecom's intention to be a company of action and innovation. ...

Let's get real, who's actually gonna think of that when they see Spark? Maybe English/Literature teachers, and people in marketing, maybe a few members of the public. But to most people its just another name. Maybe they should spend these millions on something that actually benefits the customers and the network? That'll bring the people over.

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#991654 21-Feb-2014 10:02

networkn: Spark is an improvement but to do away with that brand recognition that "Telecom" has seems insane to me. Imagine Apple rebranding at this point. They would be better to spend their money elsewhere for what it's worth.

Agreed. Some bright spark in Telecom has more money than sense.. Guess there will be another restructure to pay for it. Guess when I get back to work next week I'll hear from the marketing people all the justifications in the world why it needs to be changed..

Guess OSH will require everyone dealing with Spark will be required to ware rubber gloves so you don't get a shock when you open the bill..

Regards,

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Panacea

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#991655 21-Feb-2014 10:03

huckster:
Panacea: So grammatically, Spark is a verb (and a noun). Changing the name indicates Telecom's intention to be a company of action and innovation. This is a very smart marketing strategy IMO, especially in light of the recent branding of their broadband products (Ultra Fibre and Ultra VDSL) and the announcement of their pending ShowMeTV service. Nice work Telecom.

I'm sure you meant nice work Spark. :-)

Touché!

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#991656 21-Feb-2014 10:03

tardtasticx:
Panacea: So grammatically, Spark is a verb (and a noun). Changing the name indicates Telecom's intention to be a company of action and innovation. ...

Let's get real, who's actually gonna think of that when they see Spark? Maybe English/Literature teachers, and people in marketing, maybe a few members of the public. But to most people its just another name. Maybe they should spend these millions on something that actually benefits the customers and the network? That'll bring the people over.

So much of this. It's actions that make a company amazing, not a name. If the iPhone had been garbage, Apple would be gone now.

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#991657 21-Feb-2014 10:06

old3eyes:
networkn: Spark is an improvement but to do away with that brand recognition that "Telecom" has seems insane to me. Imagine Apple rebranding at this point. They would be better to spend their money elsewhere for what it's worth.

Agreed. Some bright spark in Telecom has more money than sense.. Guess there will be another restructure to pay for it. Guess when I get back to work next week I'll hear from the marketing people all the justifications in the world why it needs to be changed..

In the words of a wise wise fictional alien character from Star Wars: A new name does not an innovative company make.

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invisibleman18

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#991658 21-Feb-2014 10:08

Surely the internet TV serice has to have new or current stuff to make it worth it. If it's just Quickflix with a different name and just old series and films everyone has already seen anyway the who is going to pay out for it?

vexxxboy

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#991660 21-Feb-2014 10:12

Think ill stay with Snap

Common sense is not as common as you think.

savaii

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#991671 21-Feb-2014 10:23

JamesL:
Demeter: I like the new name! When Gen-i rebranded the absorbed Computerland franchises it took a while, but the overall rebranding made it far more recognizable. Plus my Gen-i shirts were so much cooler than the Computerland ones :P

The Telecom name has a staid, stodgy sort of connotation to me - Spark is definitely more fun.

Gen-i's name hardly inspires good thoughts either, having worked there previously, maybe they should rename to Spark-i. I was at cland during the tail end of the merger and if anything it just killed the culture there :P

Not a fan of Spark, like its scribble logo it says to me they got a bunch of 5 year olds in a focus group to come up with a logo and now name...

Gen-i's going to become Spark Digital Solutions. I think Spark-i would've been better as the name Spark Digital Solutions could be applied to other parts of Telecom and would cause confusion. Alas, it is what it is. as mentioned by other posters, I hope that the change of name also brings increased positive actions regarding their customers.
Showmetv looks very intriguing. Wonder why they'd choose to make their own version of Netflix instead of working to bring Netflix to NZ? :P

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#991672 21-Feb-2014 10:26

Does this mean we need new spark plugs to connect to their network?

Sorry...

Gilco2

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#991673 21-Feb-2014 10:27

old3eyes:
networkn: Spark is an improvement but to do away with that brand recognition that "Telecom" has seems insane to me. Imagine Apple rebranding at this point. They would be better to spend their money elsewhere for what it's worth.

Agreed. Some bright spark in Telecom has more money than sense.. Guess there will be another restructure to pay for it. Guess when I get back to work next week I'll hear from the marketing people all the justifications in the world why it needs to be changed..
Guess OSH will require everyone dealing with Spark will be required to ware rubber gloves so you don't get a shock when you open the bill..

thsts it. Call it Bright Spark

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ashnizzle

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#991674 21-Feb-2014 10:30

hope ShowmeTV is another way of saying Netflix :D *fingers crossed*

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#991675 21-Feb-2014 10:32

This is exactly why the ceo of telecom is overpaid.

They plod along, not really doing much with the business at all.

I don't even see that that last scottish guy did much at all to improve the business either. He took over when the company was going through natural evolution and some changes. but, that was just an exercise in administration.

I guess, telecom are just a utilities company and will never be much more than that.

Panacea

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#991677 21-Feb-2014 10:41

tardtasticx:
Panacea: So grammatically, Spark is a verb (and a noun). Changing the name indicates Telecom's intention to be a company of action and innovation. ...

Let's get real, who's actually gonna think of that when they see Spark? Maybe English/Literature teachers, and people in marketing, maybe a few members of the public. But to most people its just another name. Maybe they should spend these millions on something that actually benefits the customers and the network? That'll bring the people over.

Yeah I do agree to a point. A change of name with no follow through is a waste of time. But let's remember it is not just a new name that has been announced. They have also stated their intention to break in to the digital content market. That is a BIG risk. I would call that "action and innovation". Sure, its not a new concept, but it is innovation none the less. And if it works, I would see that as benefitting their customers.

Maybe I'm too optimistic, but at face value it looks good.

ilovemusic

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#991681 21-Feb-2014 10:42

had to double check the date on the herald this morning.

surely april 1 is early.

this is a page straight out of dilbert.

to an earlier poster - i too remember when the post office handled all this stuff

oh for the old days...

haha

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