Rikkitic:
As standards slip people become accustomed to more and more sloppiness until they no longer know what is incorrect and you can no longer be 100% certain that what you think you understand is actually what is intended. Rules of grammar exist for a reason. They are important. Especially the basic ones.
It certainly doesn't help that reporters try to be trendy and end up using words that mean the opposite of what they're trying to say. One I've seen a lot recently is "supplier drops product", meaning a new iteration of the product has been released (like a "supply drop"), as opposed to discontinued. I suspect it's a clickbait technique: You need to click through to the article to find out which meaning they're using.