It Looks Like the Herald is Going Paywall

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#2285387 29-Jul-2019 20:55

They push the paying option on the mobile app very hard - it's almost always the second or third (sometimes top) story when loading the app - "how the make the best of your premium access" or something.

quickymart

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#2286066 30-Jul-2019 21:32

Hadn't seen this before, but it sounds like more people are viewing Stuff since the paywall was implemented:

https://www.newsroom.co.nz/2019/06/20/643323/mediaroom-the-post-paywall-audience-numbers

quickymart

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#2307035 27-Aug-2019 20:46

NZME are crowing about subscriptions to the paywall - but I wonder what portion are people who get a free subscription via a physical copy of the paper, as opposed to those who actually pay for it?

https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=12262176

https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=12262546

Dunnersfella

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#2307081 27-Aug-2019 22:48

They can crow about 15,000 subscribers... but their financial result is a disaster!

Subscriber numbers mean very little, ultimately what matters is profit.

dafman

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#2307232 28-Aug-2019 12:15

quickymart:

NZME are crowing about subscriptions to the paywall - but I wonder what portion are people who get a free subscription via a physical copy of the paper, as opposed to those who actually pay for it?

https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=12262176

https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=12262546

"Our Premium digital subscribers are highly engaged, spending three times longer on nzherald.co.nz than non-subscribers," Boggs said.

And if the average non-subscriber is like me, three times zero is ...?

alasta

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#2307274 28-Aug-2019 14:14

NZME really is a dying business. Their radio audience is aging, print is in terminal decline, their paywalled online offering lacks the credibility to attract serious news junkies, online advertising is being cannibalized the paywall as well as by tech giants, and their real estate and jobs sites are fighting an uphill battle against established players.

I wouldn't want to be a shareholder right now.

ockel

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#2307335 28-Aug-2019 14:47

alasta:

NZME really is a dying business. Their radio audience is aging, print is in terminal decline, their paywalled online offering lacks the credibility to attract serious news junkies, online advertising is being cannibalized the paywall as well as by tech giants, and their real estate and jobs sites are fighting an uphill battle against established players.

I wouldn't want to be a shareholder right now.

Yep. Hard to beleive that NZME is worth $100m - it looks like it'll be a long while til its back paying dividends.

And that Nine wanted more than $50m for Stuff. Given the decline in profitability you'd take the money and run.

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quickymart

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#2307427 28-Aug-2019 17:59

I thought I read that Michael bloke saying that their real estate page was going great guns?

DarthKermit

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#2307440 28-Aug-2019 18:33

alasta:

NZME really is a dying business. Their radio audience is aging, print is in terminal decline, their paywalled online offering lacks the credibility to attract serious news junkies, online advertising is being cannibalized the paywall as well as by tech giants, and their real estate and jobs sites are fighting an uphill battle against established players.

I wouldn't want to be a shareholder right now.

Yup. Investing in that business would make about as much sense as buying a video store.

pctek

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#2307957 29-Aug-2019 17:35

I read the Herald online.

I do not pay. I object to it because for one thing, an awful lot of their pay stuff is swiped straight off other news sites, NY Times for instance, where you can read it free, then Herald has the cheek to charge for it.

The addon works just fine.

Oblivian

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#2357305 19-Nov-2019 15:32

Well. Cashflow must be working

https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=12286518

New Zealand Herald owner NZME has confirmed it is in discussions in relation to a potential acquisition of Stuff.

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mdav056

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#2357334 19-Nov-2019 16:14

And then there was one. And then there were none.

gml

dafman

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#2357387 19-Nov-2019 18:43

mdav056:
And then there was one. And then there were none.

The Guardian has recently introduced a New Zealand news section. And it's proper news.

vexxxboy

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#2357427 19-Nov-2019 19:30

dafman:

quickymart:

NZME are crowing about subscriptions to the paywall - but I wonder what portion are people who get a free subscription via a physical copy of the paper, as opposed to those who actually pay for it?

https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=12262176

https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=12262546

"Our Premium digital subscribers are highly engaged, spending three times longer on nzherald.co.nz than non-subscribers," Boggs said.

And if the average non-subscriber is like me, three times zero is ...?

3 times longer because maybe there is 3 times the articles to read on Premium

Common sense is not as common as you think.

dafman

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#2357647 20-Nov-2019 09:19

vexxxboy:

dafman:

quickymart:

NZME are crowing about subscriptions to the paywall - but I wonder what portion are people who get a free subscription via a physical copy of the paper, as opposed to those who actually pay for it?

https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=12262176

https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=12262546

"Our Premium digital subscribers are highly engaged, spending three times longer on nzherald.co.nz than non-subscribers," Boggs said.

And if the average non-subscriber is like me, three times zero is ...?

3 times longer because maybe there is 3 times the articles to read on Premium

Or maybe it says more about the news savviness of the non-subscribers.

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