rayonline: It's like the film camera days.  With the less developed interneting days stuff here costed double or triple.  Even now with the internet while few people shoot film they just rocket up the cost 4x (3x more) b/c for the few people if they get 1 or 2 rolls they might just put up with it and that may outweigh if they priced it better from the shop's point of view.  NZ might not be able to compete with the big places overseas and with the internet peopel would go abroad regardless so foer the v few who buy in store here why not reap into them.  OTOH cannot do that with digital cameras b/c the audience is too large and they will just take their business elsewhere.  Like milk is not it ... or anything.  They can rip you off in NZ so they do it, if they do that overseas people there may have other alternatives so they cannot do that.  Non-NZ milk, or maybe forgo it altogether and have a local breakfast instead, - congee, rice, noodles but over here milk / dairy is what most pepole basically only eat.  It's a monopoly here, NZ doesn't have foreign milk afaik.  Most people here don't have rice or noodles for breakie.  They aren't into soy that much but soy in NZ is even more expensive isn't it. 

AirNZ has complained that competition is so tight these days and they mention that airfares haven't changed but costs have increased.  Isn't afaik 20 or 30 yr ago a airfare to Asia was $2,000NZ?  But $2,000 back then will be a lot more today.  Gotta think about how much they made back in the days though ...

I heard that airfares to NZ from UK is a lot cheaper maybe b/c they have a lot of other airlines there going to other places like Canada / USA / Australia that AirNZ has to be competitive but when they are in NZ they have the ability to price it higher.  Just going over to Australia they have more airlines to the rest of the world but for a NZder to do that would mean an extra return fare to Ozzie first.