Dick Smith in Continual Sale Mode

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Dynamic

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Topic # 150573 27-Jul-2014 08:49

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I've had 30 promo emails from Dick Smith so far this month.

Normally if I see a (local) company in continuous sale mode like this, I would wonder whether they were in financial strife and trying to generate some ca$h.

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Reply # 1096479 27-Jul-2014 08:52

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Personally, I think that Dick Smith is a sinking ship.

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sbiddle

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Reply # 1096492 27-Jul-2014 09:49

I went into the store in Lower Hutt last weekend and couldn't believe how it's changed since I last went in there (which would probably be 3-4 months). Many displays were removed, their range has decreased significantly and stock levels were at an absolute minimum. The place looked like it was about to start a closing down sale.

As a company however Dick Smith are doing well. Their share price is up and they've had a big increase in year on year turnover in recent months. It's certainly a far cry from their last few years of Woolworths ownership when they were bleeding huge amounts of money.

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Reply # 1096494 27-Jul-2014 09:50

I was in Sydney 2 weeks ago and the huge Dick Smith in the CDB was empty not one customer in it

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Reply # 1096496 27-Jul-2014 09:59

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Dynamic: I've had 30 promo emails from Dick Smith so far this month.

Normally if I see a (local) company in continuous sale mode like this, I would wonder whether they were in financial strife and trying to generate some ca$h.

it seems to work for Briscoes

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Reply # 1096500 27-Jul-2014 10:27

Briscoes sales are 20 40 to 60% off that's why

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Reply # 1096511 27-Jul-2014 10:47

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I'd noticed the unusually high number of sale emails from them too.

joker97: Briscoes sales are 20 40 to 60% off that's why

Yes, however those percentages are off an inflated price to start with. At the sale price, Briscoe's prices are often the regular price elsewhere.

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Reply # 1096513 27-Jul-2014 10:49

I don't think a week goes by without sales with Harvey Normans, Noel leemings , Dick Smith and JBHIFI. It is a very competitive industry with minimal margins so they are all trying very hard to maximise volumes. We shouldn't complain the consumer wins with regards to price.

I have purchased quite a bit of stuff from both Noel Leemings and Harveys and never pay the ticket price.

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Reply # 1096532 27-Jul-2014 11:02

KiwiNZ: I don't think a week goes by without sales with Harvey Normans, Noel leemings , Dick Smith and JBHIFI. It is a very competitive industry with minimal margins so they are all trying very hard to maximise volumes. We shouldn't complain the consumer wins with regards to price.

I have purchased quite a bit of stuff from both Noel Leemings and Harveys and never pay the ticket price.

Best time of the month to get the most of your sales rep is at the end of each month when there trying to hit their sales quota! They may not get much out of the sale but if they hit target they will make it back from their end of month bonus

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Reply # 1096535 27-Jul-2014 11:20

I've been wondering about the continuous stream of emails as well. Seems a bit suspicious. Bit tiresome as well.

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Reply # 1096536 27-Jul-2014 11:24

linw: I've been wondering about the continuous stream of emails as well. Seems a bit suspicious. Bit tiresome as well.

you could unsubscribe

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Reply # 1096553 27-Jul-2014 12:09

But you dont win with price at DSE, thanks to pricespy and smartphones it is so easy to see what things should cost when you are in store, and they wont budge on price.

IMO the dick smith is a waste of space at the mall, only selling small-medium low spec TVs, overpriced low end laptops, small external harddrives (they had no 3 or 4TB ones when I last looked when they had a "sale" and the 2TB were $10 more than PB) and a whole lot of really overpriced phone accessories for their minimal range of mobiles.

And an iron. WTF DSE, an IRON?

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Reply # 1096571 27-Jul-2014 12:23

Geeks are not DSE target market

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Reply # 1096573 27-Jul-2014 12:42

KiwiNZ: Geeks are not DSE target market

Sadly, no. It's just another consumer tech store that seems to me to have little direction. I do wish the relatively new owners luck in restoring it to some glory.

Just had a flashback to when my best mate was working at David Reid Electronics (who were bought by DSE - brief history here and old ad sample here). He rang me from work really excited about the new built-in defrag in MS-DOS 5.0 (from memory).

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Reply # 1096590 27-Jul-2014 12:59

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richms: But you dont win with price at DSE, thanks to pricespy and smartphones it is so easy to see what things should cost when you are in store, and they wont budge on price.

IMO the dick smith is a waste of space at the mall, only selling small-medium low spec TVs, overpriced low end laptops, small external harddrives (they had no 3 or 4TB ones when I last looked when they had a "sale" and the 2TB were $10 more than PB) and a whole lot of really overpriced phone accessories for their minimal range of mobiles.

And an iron. WTF DSE, an IRON?

Their buyer thought it was an Apple product - iRon.

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Reply # 1096599 27-Jul-2014 13:41

I went into their lower hutt store last week and the stuff the quality of products they now sell looks very low. The shelves are very sparse. The only busy area was people playing with apple products eg ipads. If they didn't have those, it would have been almost empty. Lots of staff on the tills though, but not very many people buying. People seem to now buy that sort of stuff online. The last thing I purchased from them was a harddrive which I needed for an emergency.

There is also nothing more annoying than staff coming up to you every 5 minutes asking if you need help, which DSE is bad at.

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