One of the key questions is whether Apple adopts a new tactic to address the mid-range of the smartphone market. Historically, Apple has gone after those customers by offering its year-old and two-year-old models for US$100 and US$200 less than a new iPhone. However, there has been a great deal of talk that the company will debut a new lower-cost iPhone alongside whatever update it has in store for the current iPhone 5.
This has become something of a pattern for Apple, which typically debuts its software update at its June developer conference, tests it for a couple months, then shows the new hardware a couple weeks ahead of the new phone’s availability. The iOS update is also available for older models. Apple has already said that iOS 7 will work on many recent iPhones, iPads and iPod touch devices.
Apple is also expected to formally launch the next version of Mac OS X, known as Mavericks, in the coming weeks, though that is not expected at the Sept. 10 event.
iPhone 5S anyone?