timbosan: I think the stand out piece of information in the release http://www.geekzone.co.nz/content.asp?contentid=17209 is that they are offering 4K! Compare this to Sky's 1989 based offering on Neon in SD only, and how can you even compare the two offerings?
Sure, only a few shows are in 4K currently, but Netflix are pumping a lot into creating original content in 4K, and it shows they believe NZ (and AUS) has the bandwidth to support this.
Whilst Neon only being in SD is dumb, 4K really isn't that big a deal right now
1) very few people own 4K TVs (and yes, I realise it's a bit of a catch 22, but that's always the case with these things) and even those that do will struggle to tell the difference between 1080p and 4K
2) it requires speeds beyond quite a lot of NZ broadband connections (15Mbps) unlike HD which can get by easily on 5Mbps), and it's hugely beyond the vast majority of Aus broadband connection
3) there isn't very much content actually in 4K.
So whilst they will have it at launch, it's not an enormous competitive advantage right now (but probably will be in a couple of years if Lightbox and Neon don't catch up)