frankv:
I don't think there's any particular timebase, and often a lot less than a generation e.g. the Internet. Remember that EVs have been around for longer than ICEVs.
Technology S-curve: The trick is to identify when the curve crosses the profit/loss line. Elon Musk seems to have done this spectacularly well with Tesla. And probably SpaceX. Conversely, ICEVs are very much in the maturity phase at the top of their curve, where a lot of time & investment gives very little gain. As EVs improve, ICEVs will go into descent.
You can also graph technology level vs investment which gives a Sigmoid curve - initially you don't get much improvement for a lot of investment (R&D phase), then you get lots of improvement for little investment (ascent), then you're back to not much improvement for a lot of investment (maturity). If a product depends on several technologies, then the quality of the car will change depending on the underlying technologies. So, for a car, it might be metallurgy, machining, production lines, oil refining, rubber, plastics, electronics, computers, and now batteries.
I'm primarily talking about human behaviour and the adoption of technologies rather than the technologies themselves. Although I am familiar with theories of technology adoption, I've noticed that human behaviour is often ignored. So this rule of thumb is a gross generalisation but nonetheless a useful predictor for life-changing technology adoption.
Major shifts in our behaviour do seem to take a long time. Technological advances can progress much more quickly but supply chains can take a long time to build up, investors have to catch a vision, and we seem to take a relatively long time to adopt new technologies before most of us will use them, or can afford to use them, ourselves. Of course, we can argue about where the modern technological solution starts the process, or when we're satisfied that the technology has become commonly used by the majority of us:
- Xerox: Xerography patent 1942; Xerox commercialised 1959 and automated 1962; widespread in the 1970s; home printers 1990s.
- Fax: Western Union desk fax 1940s; Xerox commercialise 1960s; computer boards 1980s; home printers 1990s.
- Mobile phones: handheld mobile phone 1973; automatic cellular system 1979; more than 50% of people have a mobile phone in ~2009.
Technically, the Internet did take a generation to catch on in the manner I described. But maybe the start should be the invention of the personal computer in the mid 1970s. The Internet started in the mid-1960s with an extremely limited user base. It was only widely extended internationally, even to NZ, in the mid-1980s when the economic proposition changed due to new electronics (including widespread use of PCs) and the development in 1989 of the World Wide Web. Then by some time in the mid-2000s, more than 50% of people in the world were using it.