New XT Network speed advert

Forums › Spark New Zealand (including Skinny and BigPipe) › New XT Network speed advert

RichardE

4 posts

Wannabe Geek

Trusted

#35706 15-Jun-2009 10:08

Richard Hammond would rather talk speed

http://www.youtube.com/watch?v=yIF83Gr5VBk

I'm a Telecom marketing manager and you can talk to me. I'm responsible for tactical mobile competition in our business customer segment.

1 | 2 | 3

1240 posts

Uber Geek

Trusted

#225214 15-Jun-2009 12:31

It's such a dumb ad...Lets test speed by taking a picture of a boat...oh look it beat the boat...woo...

I want statistics and facts!

GoodSync

GoodSync. Easily back up and sync your files with GoodSync. Simple and secure file backup and synchronisation software will ensure that your files are never lost (affiliate link).

tonyhughes

Hawkes Bay
8476 posts

Uber Geek

Retired Mod

Trusted

Lifetime subscriber

#225219 15-Jun-2009 12:42

Fossie: It's such a dumb ad...Lets test speed by taking a picture of a boat...oh look it beat the boat...woo...

I want statistics and facts!

But you sir, are a Geek. The vast majority of the country doesn't know a MB from a Mb, let alone care that sending a picture now takes for example, 4.2 seconds, instead of 6.3 seconds.

They are using emotive advertising to capture the hearts wallets of the ordinary kiwi, whom they want need to sign up to the network in large flocks.

Geeks will find their own way there, and sites like Geekzone will impart more information to Geeks, at zero marketing cost, than a facts & figures advert will ever do.

Personally I think Telecom should have used a Kiwi to advertise the network, but then perhaps with a U.K. chap being top of the page (literally and metaphorically), that may not have been high on the agenda, vs. being all flashy and hip (mind you, the hamster is not exactly flashy and hip).

The exaggerated 'helmet hair' is a bit silly.

Where am I?

exportgoldman

1202 posts

Uber Geek

Trusted

#225223 15-Jun-2009 12:54

tonyhughes:
Fossie: It's such a dumb ad...Lets test speed by taking a picture of a boat...oh look it beat the boat...woo...

I want statistics and facts!
Personally I think Telecom should have used a Kiwi to advertise the network, but then perhaps with a U.K. chap being top of the page (literally and metaphorically), that may not have been high on the agenda, vs. being all flashy and hip (mind you, the hamster is not exactly flashy and hip).

They did use a kiwi girl, that stunt woman... But the hampster is so well known and liked, name a kiwi which people know and associate as well with crazy speed!

I agree about the marketing/ad's needing to be simply to convey instead of statistics driven, faster in more places is a well thought out term.

Tyler - Parnell Geek - iPhone 3G - Lenovo X301 - Kaseya - Great Western Steak House, these are some of my favourite things.

Finch

2847 posts

Uber Geek

#225228 15-Jun-2009 13:19

"name a kiwi which people know and associate as well with crazy speed"

Greg Murphy Possibly

warrenjones

4 posts

Wannabe Geek

#225230 15-Jun-2009 13:30

nice ads but i would still prefer them to use their money to have coverage for all of nz and get rid of blackspots.

Fossie

1240 posts

Uber Geek

Trusted

#225233 15-Jun-2009 13:33

A J Hackett, they could make extreme ads.

on2it

94 posts

Master Geek

#225235 15-Jun-2009 13:52

warrenjones> nice ads but i would still prefer them to use their money to have coverage for all of nz and get rid of blackspots.

Who says they won't?

fossie> A J Hackett, they could make extreme ads.

hasbeen, little to no current profile, nothing to do with speed

Bee

731 posts

Ultimate Geek

#225245 15-Jun-2009 14:37

Comparing XT network with a boat is like comparing Vodafone with a F1 car...

Now theres an idea for an Ad Vodafone! ;)

Doing your best is much more important than being the best.

bingothewonderdog

18 posts

Geek

#225250 15-Jun-2009 14:48

> is like comparing Vodafone with a F1 car...

ha, ha, ha, yeah, an F1 car that runs out of gas every five minutes ;-)

bags1

35 posts

Geek

#225253 15-Jun-2009 14:58

Should test it against Email or something comparable

Bee

731 posts

Ultimate Geek

#225254 15-Jun-2009 15:05

like an XT phone vs a Vodafone phone taking and sending the same picture???

na way too obvious!

Doing your best is much more important than being the best.

Nety

2584 posts

Uber Geek

Retired Mod

Trusted

Lifetime subscriber

#225272 15-Jun-2009 15:56

Bee: like an XT phone vs a Vodafone phone taking and sending the same picture???

na way too obvious!

Seem to recall that they (ad makers) are not allowed to do comparisons between named products.

They can in the US and it makes for some interesting ads

Media centre PC - Case Silverstone LC16M with 2 X 80mm AcoustiFan DustPROOF, MOBO Gigabyte MA785GT-UD3H, CPU AMD X2 240 under volted, RAM 4 Gig DDR3 1033, HDD 120Gig System/512Gig data, Tuners 2 X Hauppauge HVR-3000, 1 X HVR-2200, Video Palit GT 220, Sound Realtek 886A HD (onboard), Optical LiteOn DH-401S Blue-ray using TotalMedia Theatre Power Corsair VX Series, 450W ATX PSU OS Windows 7 x64

Wob

310 posts

Ultimate Geek

NBN Co

#225513 16-Jun-2009 09:58

I started my own thread about this before seeing this one - d'oh!!

I don't really have a problem with Hammond, his antics on Top Gear are usually pretty amusing.

I just think they should make the ads a bit more relevant to the users, that is what are the benefits to the customer if they sign up to XT.

Now based in Perth WA.

riahon

946 posts

Ultimate Geek

#225514 16-Jun-2009 10:03

Not sure what you expect out of an ad. The purpose is to gain attention, the detail is in the purchase. I would guess EVERY ad on TV does the same thing. The one immediately comes to mind (and any other male out there) is Maccona.......mmmmmmmm

I have never purchased this brand of coffee but I am attracted to the ad and I have just this minute paid homage to the advertisers skill by mentioning it in this post.

caldazar

459 posts

Ultimate Geek

#225557 16-Jun-2009 11:51

I think the ads are pretty good... in fact everyone I know (including non-geeks) all know what the XT network is about, which means a pretty successful campaign from Telecom.

Telecom have done well to shrug off their past image as Vodafone until recently had far better mindshare in having the "best" network with "best" phones/devices and overall an image of being cooler or more trendy than Telecom.*

*At least this has been my experience when dealing with people who are not aware of specific technical details regarding the networks.

1 | 2 | 3